Faculty Publications

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Digital storytelling as a solution to destigmatize products: case of women lingerie from India by Varsha Jain and Amrita Bansal
(Journal of Business Management, 2019) Jain, Varsha; Bansal, Amrita
Discovering the Changes in Gendering of Products: Case of Woman in ‘Bikerni Community’ in India By Varsha Jain and Amrita Bansal
(Transnational Press London, 2016) Jain, Varsha; Bansal, Amrita
Understanding Bi-directional media consumption in online shopping: A case of three cities in India by Varsha Jain, Ganesh B.E., Amrita Bansal
(Chapman University, 2018) Jain, Varsha; Ganesh, B.E.; Bansal, Amrita
What missing the internet means for e-business: a case from India What by Varsha Jain, Amrita Bansal, Peng Hwa Ang and B.E. Ganesh
(Inder Science Publishers, 2019) Jain, Varsha; Bansal, Amrita; Ganesh, B.E.