Faculty Publications

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http://ir.mica.ac.in/handle/123456789/5638

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A decade (2008-2018) of advertising research productivity: A bibliographical review
(Excel India Publishers, 2021) Bezbaruah, Subhalakshmi; Jain, Varsha
A decade (2008–2019) of advertising research productivity: A bibliometric review by Prof. Varsha Jain & Subhalakshmi Bezbaruah
(Elsevier, 2021) Bezbaruah, Subhalakshmi; Jain, Varsha
Introducing bi-directional participatory place branding: A theoretical model with multi-stakeholder perspectives by Varsha Jain, Preeti Shroff, & Subhalakshmi Bezbaruah
(Emerald Publishing Limited, 2021) Jain, Varsha; Shroff, Preeti; Bezbaruah, Subhalakshmi