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Indian OTT Platforms Report 2020 : Consumption Explosion
(MICA - CMES, 2020) Trivedi, Darshan (ed.); Bastain, Leslin (rt); Shah, Mansi (rt); Harmony, Hilda (rt); Stanly, Sherine (rt); Ananya, Aakriti (st); Goswami, Piyush (st); Mohammad, Salman Khan (st); Vyas, Jagat (cc); Davda, Jayesh (cc); Soni, Jay (cc); Zumkhawala, Shailja (cc)
2019 has been a landmark year for India in terms of the OTT space. The country’s GDP (PPP) was ranked number three as per the International Monetary Fund (IMF) report in 2019, after the US and China.1 Indian OTT ecosystem has seen a convergence of different players with multiple offerings, both international and national, followed by the content space being flooded with top of the class content. This has been possible due to the availability of affordable data packs, a plethora of content and handsets. The OTT service providers have adapted hybrid marketing strategies, striking deals with content producers and telecom players, giving the opportunity of better experience and pricing to the consumer.