Browsing by Author "Chakraborty, Amrita"
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Item AI-driven banking services: the next frontier for a personalised experience in the emerging market by Varsha Jain, Gourav Roy, and Amrita Chakraborty(Emerald Group Publishing Ltd., 2022) Jain, Varsha; Roy, Gourav; Chakraborty, AmritaItem Discovering real-time digital inclusive storytelling for enhancing place branding experience by Gourav Roy & Amrita Chakraborty(Africa Journals, 2024) Roy, Gourav; Chakraborty, AmritaItem Exploring avatar selves in the metaverse: Consumer co-creation of experiences(Wiley-Blackwell Publishing Ltd., 2024) Chakraborty, Amrita; Jain, VarshaItem How gamification leads to customer engagement?: An exploratory research(Excel India Publishers, 2021) Chakraborty, Amrita; Roy, Gourav; Sanaria, ApurvaItem Leveraging digital marketing and integrated marketing communications for brand building in emerging markets by Amrita Chakraborty and Varsha Jain(Palgrave Macmillan, 2022) Chakraborty, Amrita; Jain, Varsha