How gamification leads to customer engagement?: An exploratory research

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1092_How gamification leads to customer engagement by Amrita Chakraborty, Gourav Roy, Apurva Sanaria.pdf (352.87 KB)

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2021

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Excel India Publishers

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How gamification leads to customer engagement?: An exploratory research [Conference Abstract]. In S. Sarangi., M. Pathak-Shelat., D. Kallol., & N. Mohanty (Eds.), ICMC 2021: MICA’s 07th International Communication Management Conference. (pp. 11-12). Ahmedabad: Excel India Publishers.

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https://ir.mica.ac.in//handle/123456789/9771

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