Browsing by Author "Jain, Varsha"
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Item A comparative analysis of mobile marketing: A case study approach by Saumya Pant and Varsha Jain(2013) Pant, Saumya; Jain, VarshaItem A conceptual framework of brand co-governance in the digital age(Routledge, 2024) Jain, Varsha; Salunke, ParthItem A content analysis of Indian print advertisements featuring celebrity endorsers by Varsha Jain, Alan Dsouza, Subhadip Roy, Mari Sudha and Joe Joseph(Macmillan, 2008) Jain, Varsha; Dsouza, Alan; Sudha, Mari; Joseph, JoeItem A decade (2008-2018) of advertising research productivity: A bibliographical review(Excel India Publishers, 2021) Bezbaruah, Subhalakshmi; Jain, VarshaItem A decade (2008–2019) of advertising research productivity: A bibliometric review by Prof. Varsha Jain & Subhalakshmi Bezbaruah(Elsevier, 2021) Bezbaruah, Subhalakshmi; Jain, VarshaItem A multi-stakeholder perspective of relationshipmarketing in higher education institutions by Varsha Jain and Himani Sharma(Taylor and Francis (Routledge), 2022) Jain, Varsha; Sharma, HimaniItem A new walk in the future of the metaverse: Marketing implications for consumer behavior(Wiley-Blackwell Publishing Ltd., 2024) Jain, VarshaItem A proposed framework of market-oriented ethnography (MOE) approach to study co-creation of content through product storytelling by Varsha Jain(Taylor and Francis, 2022) Jain, VarshaItem Aava: Breaking into the B2C market by Varsha Jain(Oxford University Press, 2020) Jain, VarshaItem Advertising during recession: An agency perspective from India by Varsha Jain, S. Roy & M. Shudha(NMIMS Management Review, 2012) Jain, Varsha; Sudha, MariItem Advertising using facebook: an emerging trend by Varsha Jain and Kriti Patel(ICFAI Press, 2010) Jain, VarshaItem AI advertising: An overview and guidelines by Varsha Jain, Ketan Wadhwani, and Damini Goyal Gupta(Elsevier, 2023) Jain, Varsha; Wadhwani, Ketan; Gupta, Damini GoyalItem AI marketing and AI-based promotions impact on consumer behavior and the avoidance of consumer autonomy threat by Varsha Jain(Wiley-Blackwell Publishing Ltd., 2023) Jain, VarshaItem AI-driven banking services: the next frontier for a personalised experience in the emerging market by Varsha Jain, Gourav Roy, and Amrita Chakraborty(Emerald Group Publishing Ltd., 2022) Jain, Varsha; Roy, Gourav; Chakraborty, AmritaItem An Integrated model of luxury consumption: Empirical evidence from India by Subhadip Roy, Nikita Mitra and Varsha Jain(K.J. Somaiya Institute of Management Studies and Research, Mumbai, 2014) Jain, VarshaItem Artificial intelligence consumer behavior: A hybrid review and research agenda by Varsha Jain and Ketan Wadhwani(Wiley-Blackwell Publishing Ltd., 2023) Jain, Varsha; Wadhwani, KetanItem Artificial intelligence in customer service: The next frontier for personalized engagement by Varsha Jain(Palgrave Macmillan, 2023) Jain, VarshaItem Audi's community-driven digital advertising approaches for India by Varsha Jain & Vashishtha Joshi(Routledge, 2021) Jain, Varsha; Joshi, VashishthaItem Bharti Airtel: Marketing communication through content by Varsha Jain(Oxford University Press, 2020) Jain, VarshaItem Blended learning and augmented employability: A multi-stakeholder perspective of the micro-credentialing ecosystem in higher education by Himani Sharma & Varsha Jain(Emerald Group Publishing Ltd., 2024) Sharma, Himani; Jain, Varsha