A new walk in the future of the metaverse: Marketing implications for consumer behavior
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Date
2024
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Wiley-Blackwell Publishing Ltd.
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Spais, G., Jain, V., Dwivedi, Y.K., Viglia, G., & Carlson, J. (2024). A new walk in the future of the metaverse: Marketing implications for consumer behavior. Journal of Consumer Behaviour, https://doi.org/10.1002/cb.2446