A conceptual framework of brand co-governance in the digital age
Loading...
Date
2024
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Routledge
Abstract
Description
Keywords
Citation
Merchant, A., Jain, V., & Salunke, P. (2024). A conceptual framework of brand co-governance in the digital age. In P. Shroff-Mehta., J.N. Sheth., J. Garrison., & S.R. Mehta (Eds), The Routledge handbook of global and digital governance crossroads: Stakeholder engagement and democratization. Taylor & Francis.