Browsing by Author "Jha, Sakshi"

Now showing 1 - 3 of 3
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    Ambuja Cement Foundation
    (MICA, 2023) Jain, Ayushi; Sarkar, Neelav; Pandey, Neha; Jha, Sakshi; Rao, Siddharth; Vikash,
    The solution to be proposed for bridging this gap, or connecting to the right people, is a mediating platform over the internet. The platform is a database of farmers and their corresponding profiles - data on their produce, quantity, soil quality, and so on. This database can be accessed by the 2500 or odd companies that Balaji has in its tie-ups. The consumer journey ends with the selection of the produce and farmers by the company, either ordering in anticipation and/or ordering available produce. This will also help in reducing the present telephonic communication Balaji is using as a channel to connect with their customer companies and a much more efficient, faster approach to help the farmers.
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    Conceptualization of a Financial aid & Financial literacy portal to connect those in need of help with those who want to help
    (MICA, 2021) Kasera, Aishwarya; Caleb, David; Gaidhane, Lola; Arora, Rhea; Jha, Sakshi; Mittal, Yashashwani
    To find solutions to some of the toughest marketing challenges today Bright Angles Consulting has designed market research led innovative tools and techniques. These tools help their clients find meaningful insights and actionable solutions to grow their business. The founder, Nisha Sampath, is an alumnus of MICA, who with her specialization in Market Research has an immense interest to pursue consumer insight in the digital space, and in the context of changing technologies. This led her and Vineeta to use their platform to drive change in society via a non-profit app that helps get finance in the right and deserving hands. Bright Angels Consulting aims to create a platform that provides migrant workers and domestic help technical knowledge and aid required to enable them financially. Currently, it is at the ideation stage and needs to be developed before a formal launch. The project requires market research and customer insights to develop the final platform.
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