Browsing by Author "Mishra, Tatsita"
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Item Decoding the effectiveness of social media influencers’ endorsement on consumer behavior: An evidence-based approach(Electronic Commerce Research, 2025) Salunke, Parth; Jain, Varsha; Mishra, TatsitaItem Global influencers’ content creation strategies: Negotiating with platform affordances to practice vernacular creativity(Sage Publications Ltd., 2024) Pathak-Shelat, Manisha; Sinha, Suchetana; Mishra, Tatsita