Decoding the effectiveness of social media influencers’ endorsement on consumer behavior: An evidence-based approach
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Date
2025
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Electronic Commerce Research
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Salunke, P., Jain, V., Eastman, J., Mishra, T., & Chakraborty, A. (2025). Decoding the effectiveness of social media influencers’ endorsement on consumer behavior: An evidence-based approach. Electronic Commerce Research, https://doi.org/10.1007/s10660-025-09975-1