Global influencers’ content creation strategies: Negotiating with platform affordances to practice vernacular creativity

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Bhatia, K.V., Pathak-Shelat, M., Sinha, S., & Mishra, T. (2024). Global influencers’ content creation strategies: Negotiating with platform affordances to practice vernacular creativity. Media, Culture & Society, https://journals.sagepub.com/doi/full/10.1177/01634437241276408