Browsing by Author "Mungra, Yogesh"
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Item Business-to-Business relationship marketing research (1983–2022): Topical trends and organizing framework(Routledge, 2025) Das, Kallol; Mungra, Yogesh; Namboodiri, SoorajItem Creative meta-skills and creative performance: A theoretical framework(Excel India Publishers, 2021) Mungra, Yogesh; Ambika, AnupamaItem Creative meta-skills: Construct, dimensions and implications for marketing professionals by Kallol Das and Yogesh Mungra(Sage Publications Ltd., 2023) Das, Kallol; Mungra, YogeshItem Effect of social capital and transaction cost on multifaceted opportunism in manufacturer-supplier relationship by Yogesh Mungra(Emerald Group Publishing Ltd., 2022) Mungra, YogeshItem Impact of digital competence on employees flourishing through basic psychological needs satisfaction by Yogesh Mungra(Taylor and Francis Ltd., 2023) Mungra, YogeshItem Past, present and future of research inrelationship marketing: A machine learning perspective by Kallol Das and Yogesh Mungra(Emerald Group of Publishing Ltd., 2022) Das, Kallol; Mungra, YogeshItem Understanding customer readiness for digital gamification(Taylor & Francis Ltd., 2024) Das, Kallol; Mungra, Yogesh; Rao, U.T.