Business-to-Business relationship marketing research (1983–2022): Topical trends and organizing framework

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1141_Business-to-business by Kallol Das, Yogesh Mungra and Sooraj Namboodiri.pdf (1.52 MB)

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2025

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Routledge

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Das, K., Mungra, Y., Namboodiri, S., & Sharma, A. (2025). Business-to-Business relationship marketing research (1983–2022): Topical trends and organizing framework. Journal of Relationship Marketing, https://doi.org/10.1080/15332667.2025.2508029

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https://ir.mica.ac.in//handle/123456789/10174

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