Browsing by Author "Roy, Gourav"
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Item AI-driven banking services: the next frontier for a personalised experience in the emerging market by Varsha Jain, Gourav Roy, and Amrita Chakraborty(Emerald Group Publishing Ltd., 2022) Jain, Varsha; Roy, Gourav; Chakraborty, AmritaItem Covid-19 and cultural change towards the payment acceptance through digital wallets for small shop entrepreneurs(Excel India Publishers, 2021) Nagori, Viral; Roy, GouravItem Cultural lag and technological adoption by baby-boomers: A study of the transition from physical to digital of indian school education(Excel India Publishers, 2021) Roy, Gourav; Sharma, Pooja; Patra, SantoshItem Data processing and AI-Technology integration for personalized services by Gourav Roy, Varsha Jain, Parth Salunke(Palgrave Macmillan, 2023) Roy, Gourav; Jain, Varsha; Salunke, ParthItem Developing the framework to understand the process of artificial intelligence-empowered gamification in global firms(World Scientific Publishing Co. Pvt. Ltd., 2025) Roy, Gourav; Jain, VarshaItem Discovering real-time digital inclusive storytelling for enhancing place branding experience by Gourav Roy & Amrita Chakraborty(Africa Journals, 2024) Roy, Gourav; Chakraborty, AmritaItem How gamification leads to customer engagement?: An exploratory research(Excel India Publishers, 2021) Chakraborty, Amrita; Roy, Gourav; Sanaria, ApurvaItem How to make place branding content viral in pre and post-pandemic situations through Instagram? by Gourav Roy and Varsha Jain(Tourism and hospitality in Asia: Crisis, resilience and recovery, 2022) Roy, Gourav; Jain, VarshaItem Role of artificial intelligence in gamification for the emerging markets by Varsha Jain and Gourav Roy(Emerald Publishing Limited, 2022) Jain, Varsha; Roy, GouravItem Sociable gamification and social Media promotions: Personalization of social media promotions through strategic views(Taylor and Francis Ltd., 2025) Jain, Varsha; Roy, Gourav