Sociable gamification and social Media promotions: Personalization of social media promotions through strategic views

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1124_Sociable gamification and social media promotions by Varsha Jain and Gourav Roy.pdf (3.14 MB)

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2025

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Taylor and Francis Ltd.

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Roy, G., Jain, V., & Behl, A. (2025). Sociable gamification and social Media promotions: Personalization of social media promotions through strategic views. Journal of Promotion Management, https://doi.org/10.1080/10496491.2025.2466606

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https://ir.mica.ac.in//handle/123456789/9855

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