Browsing by Author "Roy, Saptarshi"

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    Research and strategizing marketing and communication strategy of social media with the aim to raise awareness and fundraise for our programs Citytantra and Shaharnama
    (MICA, 2023-02) Basu, Shaborni; Choure, Shreyansh; Choudhury, Archishman; Roy, Saptarshi; Thomas, Pooja; Shah, Manasvi
    Drishti media and the work that they do are quite well known in offline and physical spaces—their radio station, Radionazariya 107.8 FM have 9% of the total available listenership covering around one lakh listeners in Old Ahmedabad. However, the organization is unable to replicate similar popularity on social media. The general visibility of Drishti on social media platforms like Instagram and Facebook is relatively low. Even though their content is enriching and educative, it fails to create enough impact to drive reach and engagement. This results in low online awareness about the organization and its programs.
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    Watershed committee (vwc) in Singalda with Gujarat government watershed development component of pradhan mantri krishi sinchayee yojana (pmksy - wdc)
    (MICA, 2023) Vijay, Janvhi; Changkakati, Krishanu; Pant, Nikita; Roy, Saptarshi; Shekhar, Udita; Narula, Viddhi; Mishra, Banikanta; Gupta, Rekha
    In our research on the impact of the Singalda Watershed Project, we employed ethnographic research techniques that went beyond standard interviews. Multiple immersive field visits allowed us to integrate deeply into the life of Singalda Village. Engaging in daily routines with the villagers and farmers was key to building trust and facilitating more honest conversations. By actively participating in community activities, attending local events, and observing daily life, we gained invaluable cultural insights. We became part of the community, fostering a level of trust that encouraged open discussions and provided a genuine understanding of the challenges faced by the villagers. This immersive research methodology, rooted in daily engagement and keen observation, allowed us to present a comprehensive and authentic portrayal of Singalda Village's dynamics, enriching our analysis of the Singalda Watershed Project's impact on the community.