Browsing by Author "Shah, Niyati"

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    Project: Cattle Feed Market Study and Potential for Concentrate Cattle Feed
    (MICA, 2025) Pasta, Ammar; Shukla, Divisha; Tilokani, Kunal; Shah, Niyati; S, Shruti
    The Gujarat Cooperative Milk Marketing Federation (GCMMF), commonly known as Amul, has emerged as a leading dairy cooperative in India. Founded in 1973, GCMMF has played a pivotal role in the country's 'White Revolution,' a movement aimed at increasing milk production. Amul's success story is rooted in its farmer-centric approach. The federation is a network of 18,200 village cooperative milk societies, empowering over 3.6 million dairy farmers across Gujarat. These societies collect milk from local farmers, which is then processed and marketed under the Amul brand. GCMMF's key roles include procurement, processing, marketing, farmer empowerment, and rural development. The federation efficiently procures milk from its member societies, operates numerous processing plants, and markets a wide range of dairy products through a strong distribution network. Amul's marketing prowess has been instrumental in its success, making it one of the most recognizable brands in India. By empowering dairy farmers and providing a reliable market for their milk, GCMMF has contributed significantly to the economic development of rural Gujarat. The federation's activities have created employment opportunities and improved the livelihoods of countless dairy farmers.
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    To increase level of awareness of Kaizzen Communications’ clients by creating standard operating procedure
    (MICA, 2024) Kachalia, Akshat; Arora, Japlin; Shah, Niyati; Ramdev, Rishima; Gosalia, Tirthan
    During our MI Impact project, we collaborated with Kaizzen Communication to create Standard Operating Procedures (SOP) to enhance their clients' awareness about Environmental, Social, and Governance (ESG) issues. Our objective was to devise a comprehensive strategy enabling Kaizzen Communication to communicate ESG principles to their clients effectively. Our project commenced with extensive discussions and deliberations involving our faculty mentors and client representatives from Kaizzen Communication. These discussions helped us to outline a straightforward approach to address the problem statement and set the stage for our project's execution. As part of our MI Impact journey, we undertook two immersive experiences. During the first immersion, we delved deep into the issue by constructing an issue tree. This allowed us to systematically analyze the underlying factors contributing to the need for more awareness about ESG among Kaizzen Communication's clients.