Browsing by Author "Tiwari, Namrata"

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    An exploration of social commerce consumer behaviour, analysis of factors associated and implications on brands
    (Mudra Institute of Communications, Ahmedabad, 2021) Tiwari, Namrata; Mini Mathur
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    Rural Immersion project : Ambuja Cement Foundation
    (MICA, 2020) Joshi, Heema; Gupta, Madhur; Tiwari, Namrata; Parasramka, Praniti; Maheshwari, Shriya; Nair, Siddharth
    Krishi Vigyan Kendra (KVK) is an agricultural extension in India and works as a link between the Indian Council of Agricultural Research and farmers. KVKs are present across different parts of the country and focus on bridging the gap between agricultural research and the actual extensions offered to the farmers in order to make them aware of the more advantageous practices, testing and providing suggestions, training regarding the techniques as well as the products etc. KVK focuses on providing farmers the right knowledge so that they can use the best practices and yield the maximum results as well as the profits. This is done with the help of different sessions that are conducted from time to time in order to pass on the information regarding different topics, by visits to the farms in order to understand the issues closely and give specific suggestions, farm development activities and extension activities as well. The KVK located in Gir Somanth as a part of the CSR program of Ambuja Cement Foundation has also been involved in similar activities and has benefited the farmers in and around the area and has contributed to the empowerment of the farmers.
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    SEWA Bazaar
    (MICA, 2018) Agarwal, Mayank; Tiwari, Namrata; Goswami , Piyush
    The requirements of this project did require us to understand the way of the functioning of the SEWA model, the impact of SEWA on the millions of micro-entrepreneurs associated with it, and also the way in which the sourcing of the materials and the processing was done. This was an extensive task for which we decided to go with both Primary and Secondary sources of research. But before heading into the research, we decided upon the objectives and the sections that we were looking to cover. These included social media and web presence so that we could work on the strategy documents for both of them. Then the current business model to get a better grasp of things was actually working in SEWA. Also, the variety of work that was being produced at SEWA and how it was sold and marketed.