Browsing by Author "Vasavada-Oza, Falguni"
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Item A study on in-app mobile advertising: Exploring advertising value, flow and personalization(Excel India Publishers, 2021) Karamchandani, Shikha; Vasavada-Oza, FalguniItem All is fair? - an analysis of Fair & Lovely: Television advertisements by Falguni Vasavada-Oza, & Farha Pathan(2012) Vasavada-Oza, Falguni; Pathan, FarhaItem Capturing trends and identifying the emerging cool. By Falguni Vasavada Oza, Santosh K. Patra, Palak Gadhiya and Krishna Mishra: A study of Indian bollywood celebs on twitter.(Media Watch, 2015) Vasavada-Oza, Falguni; Patra, Santosh; Gadhiya, Palak; Mishra, KrishnaItem Cases in rural marketing edited by R.V. Rajan and Falguni Vasavada-Oza(Mudra Institute of Communications, Ahmedabad (MICA), 2009) Vasavada-Oza, Falguni; Rajan, R.V.Item Clean, healthy fun by Falguni Vasavada Oza(Financial Express-Fe Insight (02/02/2006), 2006) Vasavada-Oza, FalguniItem Clean-up act by Falguni Vasavada Oza(The Financial Express, 2006) Vasavada-Oza, FalguniItem Content analysis of lifebuoy soap television advertisements in the post liberalization era by Falguni Vasavada-Oza(Advertising Express, 2010) Vasavada-Oza, FalguniItem Cool merchants by Falguni Vasavada Oza(Financial Express-Fe Insight (13/04/2006), 2006) Vasavada-Oza, FalguniItem Diffusion of account planning in Indian ad agencies: An organisational perspective by Padmini Patwardhan, Hemant Patwardhan and Falguni Vasavada-Oza(International Journal of Advertising (2011: Vol. 30, No. 04), 2011) Vasavada-Oza, FalguniItem Don't cast children into gender based stereotypes, nurse their talents. by Falguni Vasavada Oza(DNA, 2015) Vasavada-Oza, FalguniItem Heritage tourism: How advertising is branding the intangibles?(SAGE, New Delhi and Centre for Heritage Management, Ahmedabad University, 2016) Vasavada-Oza, Falguni; Kour, GurpreetItem How ethical are marketers while marketing to kids in India? By Falguni Vasavada Oza(http://pitchonnet.com/blog/2012/06/27/how-ethical-are-marketers-while-marketing-for-kids-in-india/, 2012) Vasavada-Oza, FalguniItem Insight on accounting planning: A view from the Indian ad industry(The American Academy of Advertising, San Mateo, California, 2008) Vasavada-Oza, FalguniItem Insights on account planning: a view from the Indian ad industry by Padmini Patwardhan, Hemant Patwardhan and Falguni Vasavada-Oza(Journal of Current Issues and Research in Advrtising (2009: Vol. XXXI, No. 02, Fall), 2009) Vasavada-Oza, FalguniItem It is that time of the year by Falguni Vasavada Oza(Financial Express-Fe Insight (03/08/2006), 2006) Vasavada-Oza, FalguniItem Lifebuoy Swasthya Chetna campaign: Marketing to rural India by Falguni Vasavada-Oza and Farha Pathan(Simer Pragati, 2011) Vasavada-Oza, Falguni; Pathan, FarhaItem lmmersive technology for higher engagement among millennials and Gen Z: Case of online stores(Excel India Publishers, 2024) Vasavada-Oza, Falguni; Shah, Forum; Kaul, JasmeenItem Make the right choice by Falguni Vasavada Oza(Financial Express-Fe Insight (22/12/2005), 2005) Vasavada-Oza, FalguniItem Marketing ro rural women: How various leading brands are doing it? by Falguni Vasavada- Oza, Aparna Nagraj and Yamini Krishna(Journal of Brand Management-The IUP (2012: Vol. IX, No. 02), 2012) Vasavada-Oza, Falguni