MI Impact

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Rural and Urabn Immerson reports prepared by students

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Seventh Convocation 2002 (Envelop)
(Mudra Institute of Communications, Ahmedabad (MICA), 2002)
MICAVAANI-Radio based education
(MICA, 2018) Pandey, Garima; Goyal, Anubhav; Narang, Samartha
MICAVaani is the community radio station of Mudra Institute of Communications, Ahmedabad (MICA) was established in 2005. It uses the frequency 90.4 FM to reach out to surrounding villages that lie within a 7 km of the radius of its campus, viz., Shela, Ghuma, Kaneti, and Telav. Since its inception, the station has strived to create meaningful programs for the people of these communities in accordance with their needs and demands, and also tried to bring about social change in their behavior and attitude. Over the several years since its inception, MICAVaani has developed meaningful content coveringareas like health and nutrition, travel, moral-based stories, radio dramas, films,books, poetry, etc. All our efforts have placed radio at the core to help in listeners' overall development. This paper outlines the work and efforts of the TRIVANI team from MICA to expand the listenership of MICAVaani and how we can leverage radio based education to reduce the number of dropouts from Telav Primary School after 10th standard and also to make students aware of the various opportunities that are open to them after completion of Higher Secondary Education.
Snackables
(MICA, 2018) Devrani, Aakash; Jayakumar, Ashwin; Sreenath, Bharath; Roy, Bipasha Ghosh; Madan, Kshitij
Snackables is an environment conscious brand and avoids plastic usage as much as possible. The cookies and other snacks come in a Glass jar in the first purchase. The following multiple purchases can be made of refillable packs that come with a paper packaging. We at Snackables not only care about the health of our customers but also of our mother nature, who we believe provides us with all the ingredients that we need. This way we feel one with mother nature and hopefully our customers would share the same feeling.
Jaipur Rugs – Delhi Store
(MICA, 2018) Joshi, Adwait; Bharadwaj, Aniruddh; Bharadwaj, Meenakshi
Jaipur is a family’s business that combines the pursuit of profit with the spreading of kindness in the way that benefits all the stakeholders: The Consumers and their families, The Artisans and their families and Employees.
Sense International India
(MICA, 2018) Singh, Udit Narayan; Mittal, Jayshree; Sahu, Ishita
We also work from the scratch on creating a campaign for Sense India called Lets Empower on social media using our cultural analysis. We also work on promoting the tax saving campaigns during the month of Feb and March so as to make people and high tax payers aware about the tax saving opportunities if they donate money to such organizations. Pitching to Corporates to donate to the organisation as part of their CSR policies by sharing the stories and work of Sense India and their followers in all social media platforms. Also, pitching to High end clubs in Ahmedabad so as to get clients who could donate funds for the benefit of deafblind people.
The House of MG Ahmedabad Trunk : museum quality textiles, articrafts & book
(MICA, 2018) Pawar, Aatman; Jain, Ananya; Ramesh, Padma; Rai, Vikash
Ahmedabad Trunk Textile Gallery is a subsidiary of House of MG, a state of the art, premier boutique heritage hotel in Ahmedabad. House of MG was established in 1924 for Sheth Mangaldas Girdhardas, a prominent textile industrialist at the time. The gallery, established in 2015 is situated on the first floor displays the elegant textile collections belonging to the grandmother, Mrs Leena Sarabhai Mangaldas and mother, Mrs Anjali Hutheesing Mangaldas of the current heir, Mr Abhay Mangaldas as well as museum collectibles & artefacts with auction prices. Both women were avid collectors of exquisite fabrics in the form of sarees including Bandhani, Jamdani, Brocade and Paithan silk.
MIVIK fabrics and antiques private limited
(MICA, 2018) Gupta, Madhur; Daigavane, Ruchi; Abhishek, Shubhendu; Siddharth M.
MIVIK is an amalgamation of Indian ethnic wear that is representative of India’s tradition and of the country that is moving towards inclusive fashion trends from around the world. At MIVIK, customization goes hand in hand with designing, and they provide solutions that lead to unique outfits for its customers. Mivik Fabrics and Antiques Private Limited was started by Gaurav and Neha, after operating for around 10 years from home. They thought of starting their own business and MIVIK’s was born in Ahmedabad city of Gujrat. They have deployed various means to form a ground in Ahmedabad. MIVIK started on 18th August, 2019 and since then has been catering to customers from Pune, The clients’ felt that despite having a very learned and talented designer (Neha herself), they were unable to attract enough customers of their desired group who would indulge in premium clothing, and the ones who came were interested in the lower cost clothing range. They wanted to make their brand MIVIK premium and create brand awareness of the likes of other established players in the country. Naturally, MIVIK is also interested in increasing its annual revenue and scaling their brand.
1. FPM Video Marketing / 2.Hopper
(MICA, 2018) Jain, Ashi; Subramanian, Rama; Ramu, Riy
Hopper is a micro-mobility service to be introduced in the city of Mumbai aiming to provide the last mile commute solution to its consumers. It provides dockless service to the consumers employing e-bikes primarily aiming at metro stations within a radius of 5 kms who are charged on a per-hour basis. This is achieved through an app where the availability of bikes are shown as well as helps users to start the bike by providing a unique code. The Fellow Programme at MICA is the first Programme of its kind in the country. It is an AICTE approved doctoral level interdisciplinary programme. Through this programme, MICA aims to encourage both fundamental and applied research in the communication and marketing domain. It aims to Integrate understanding of different theoretical perspectives in the disciplines of communication and marketing and develop a holistic understanding of this area by making significant intellectual contributions to the body of knowledge in the field of communication and marketing. The selection criteria to the Programme is based on the performance in the FPM Admission Test, consistent academic performance from 10+2 onwards and professional work/research experience in media and communication.
Green army : zero garbage MICA
(MICA, 2018) Batra, Akansha; Doshi, Bhavi; George, Rona
MICA is one of the top league B-schools in the country. Established in 1991, MICA (formerly known as Mudra Institute of Communications, Ahmedabad), is the only residential institute in the country, and perhaps in the Asia-Pacific region, dedicated to creating leadership in Strategic Marketing and Communication. MICA, an autonomous, non-profit institution, offers a wide range of academic programmes including four residential programmes. MICA is a respite from the busy roads and city lights. The institution is known for nurturing individuals that think out of the box and stay ahead of times. MICA’s spirit lies in its grasping of contemporary trends and sensibilities, addressing the needs of an ever-changing environment. Therefore, it is expected of such a prestigious institution to be a green and a zero wastage campus. We live in a time when the global concern is to maintain sustainability and a green way of life. Hence the project is literally the ‘need of the hour’.
Ahmedabad Police : Study On Perception Of Women Safety In Ahmedabad
(MICA, 2018) Sharma, Keha; Andharia, Manthan; Chidambaram, Dhananjay; Shah, Harsh
Ahmedabad has since long carried an image of being a safe city for women. It comes in the top 3 safest cities in India based on the crime and safety index. Though the perception of Ahmedabad being safe remains, A research paper co-authored by Mr. Darshini Mahadevia showed that 52% of the women using the riverfront and 57% of the women using Lal Darwaja bus terminus having experienced sexual harassment mainly verbal, visual and stalking. Keeping the mission and vision of the Ahmedabad City Police in mind, which is “Service, Security, and Belief”, a team dedicated specifically towards the safety of women was formed, named “SHE Teams”. This was done with the aim of instilling confidence among women and to enhance safety. Ahmedabad police have also launched a 181-women safety mobile application called “Abhayam” on February 01, 2014, and over four lakh women have availed the service since, while over 82,000 women were rescued from a dangerous situation.” It is critical to understand the current awareness and experience of Ahmedabad citizens regarding these initiatives by Ahmedabad police and also to take stock of their notion of safety”
Shreyas foundation: Vocational training & life skills for destitute children
(MICA, 2018) Rajpurohit, Kuldeep; Fatehpuria, Mallika; Khan, Mohammad Salman; Darbar, Zubin
As the name suggests, Urban Impact Project, it was important to have a project where we made an impact on stakeholders in an ecosystem that was part of the urban jungle. Shreyas Foundation is a very notable organization that works towards fostering destitute children, nurturing them towards a healthy lifestyle and preparing them to step out in the real world. Keeping the above in mind and the close connection that MICA has with Shreyas Foundation, it presented us with a great opportunity to work with the children and make an impact that goes beyond numbers, reach and impression. Keeping in mind the long-term impact that the project holds, it becomes extremely relevant and important to work in sync with the client and achieve the best possible results. Vocational training & Life skills for destitute children is the problem statement presented to the team for which our client is Shreyas Foundation. The problem has been identified through both primary and secondary data. We looked at global issues and organizations working towards the same cause and tried to have a better understanding of the project. Besides that, the meeting with the client also provided helpful insights into the problem areas and scope of the project.
Linencut
(MICA, 2018) Ahmad, Ahraz; Parasramka, Praniti; Vishwa, Sakshi; Shetty, Sudakshin
LinenCut is an Ahmedabad based clothing brand started in 2019 by Mr. Prasun Shah and Mrs. Anita Shah. It manufactures linen garments. LinenCut aspires to be a premium brand and they also have a separate brand called linen breathe that deals in men’s apparel. The organization wants to position its brand as a sustainable clothing alternative and hence have considered linen, as it is an eco-friendly fabric which gaining popularity across the globe. Linen was chosen as the fabric because of its cooling properties. Linen compared to other fabrics is lighter and air can easily pass through it thus keeping the wearer cool during summers. Linen also uses less water to manufacture as compared to other fabrics thus being environmentally more sustainable.
Farm-On-Wheels
(MICA, 2018) Patil, Aniket; Jyotishi, Shashank; Jain, Shubham; Jain, Snigdha; Pahal, Rahul
Based on our research, we could find a need gap for the new age digital customers who still prefer offline purchases when it comes to buying fresh food products. To cater to these customers, we devised a hyperlocal fruits & vegetables delivery platform where customers can place orders for the above said items & a delivery truck will reach their location in a scheduled time slot. This truck will cater to all the orders in that building or residential establishments unlike individual delivery agents sent by existing platforms like bigbasket or grofers. We will be procuring directly from farmers in order to eliminate the middlemen & cost hikes due to their existence. This will facilitate the good old “Touch & Feel” based purchase of the fresh food items.
Allevents.in
(MICA, 2018) Mulla, Aftabahmed; Srivastava, Utkarsh; Jain, Yashika
The major problem that Allevents.in faces is that they don’t enjoy brand awareness among Indian consumers as they can among the foreign consumers. The problem statement that we are dealing with is about how to increase the brand awareness of All Events among consumers of Mumbai. The information that we had gathered till now points us in the direction that Allevents.in has strong competition with the likes of Events high, Bookmyshow when it comes consumer purchasing tickets for an event. Allevents.in also don’t possess significant amount of event organizers that sell their tickets through Allevents website. Allevents website faces also the challenge of high bounce rate as well the low average time spent on their website by the consumer.
Telav/Shela Village Upliftment
(MICA, 2018) Agarwal, Deepanshu; Upadhyay, Kaushal; Srivastav, Astha
A large amount of garbage is accumulated at the juncture of Sanand Highway (H-947) and Shela road and two other spots on the Shela Road to MICA. The garbage which is accumulated at these places is majorly dumped by the residents of Telav Village. Also, the garbage contains a lot of singleuse plastic and is not segregated which makes the task of removing plastic garbage a lot tougher. In comparison, Shela village does not have such large accumulations of the garbage but they too have the issue of the presence of single-use plastics in the garbage collected from the region as well as no segregation of wet and dry waste by residents.
Enhancing Effectiveness of Government Initiatives
(MICA, 2018) Ray, Prachi; Keshari, Ankita; Shetty, Nishant
A conference will be held where students, budding entrepreneurs, industry stalwarts and professors of esteemed B-Schools will be invited. An in-depth discussion will be conducted amongst them where industry stalwarts and professors can share their insights on the current start-up scenario in Gujarat. On the other hand the students and aspiring entrepreneurs can share the challenges that they are facing in bringing an idea to life. The main intent is to begin a conversation about the start-up scenario in Gujurat and to put together a means for people to come together and trade ideas and solutions. It is also a great way to make sure that people can network with each other. Veterans can find this conference useful to get a fresher perspective in terms of business. Students and budding entrepreneurs can pitch their ideas and vision to Venture Capitalists and try to seek funding. It’s a win-win situation for all stakeholders involved.
Identifying creativity and potential of innovation among underprivileged children
(MICA, 2018) Vijaywargi, Dimple; Tiwary, Shweta; Abraham, Mathew
This paper outlines the work and efforts of the SARJANA team from MICA to promote creativity and innovation among underprivileged children. It briefs how creativity and innovation can serve as a bridge for the underprivileged children to overcome the challenges they experience in their daily life. The paper explains the framework developed by the team to help children exercise their creativity to provide innovative solutions for the problems they face, the innovations generated as outcome, its valuation and impact on the lives of the children and in the society as a whole. The paper also discusses the future long-term impacts which can be derived out of the project.
Reforming Bihar’s Public Education System
(MICA, 2018) Sarkar, Roopkatha; Basu, Samprit; Shivprasad
20% of the habitation in India has a secondary school. 60% of the schools have less than two teachers each. 76% of the students drop out of school before tenth grade. 27% of 14-18-year old can perform a simple division problem. EdJustice is a unique people’s campaign completely run by volunteers who are deeply involved in the effort to rejuvenate the public education system. Begun and now functional in Bihar, this initiative by Mr. Sanjay Kumar who was a former student and resident of Katihar, Bihar is focused on that region and other neighboring areas. Edjustice’s campaign Bihar Jan Shikha Yatra is aimed at spreading awareness and creating a movement. The People’s campaign is divided into three phases:
Branding for Shreyas Foundation
(MICA, 2018) Deogharia, Swaraj; Gaur, Smriti; Dulera, Neha; Mishra, Sameeksha
Shreyas foundation has had some exemplary leaders from respective fields as their alumni. The foundation of Shreyas is based on to create an ecosystem for learning that enables its students to explore their heritage, discover their true potential, understand their responsibility as global citizens, ignite in them creativity and curiosity to question boundaries, and instills in them the desire, capability and self-confidence to pursue excellence. Need/Importance for the project - Shreyas as a brand is perceived as a school of holistic education. As per the project assigned to the group, there is a requirement of umbrella branding for Shreyas foundation. The “Shreyas” brand should communicate the strong philosophy of Experiential Learning that the institute stands for. The group’s aim is to establish Shreyas as a global village for students with respect to experiential learning. To build a successful and authentic brand, we will have to start with their values.
Blind people association’s ‘Vision in the dark’
(MICA, 2018) Bharatwal, Vakul; Garg, Nikita; Mishra, Utkarsh
BPA has been working extensively in Ahmedabad since 1984.Consistent with the philosophy, it works for providing education, employment opportunities, equal rights and quality of life for them. BPA, understands that gainful employment plays an essential part in the life of a person because it gives him status and binds him to society. Acceptance of disabled persons at work can be viewed as society's acceptance of these Persons without discrimination. The work done by the association is at par with other blind schools and NGOs, what we think as a team which needs to be replenished is the website and to increase BPAs influence circle to national level so that everyone (nationwide) should be familiar with the mission and values of BPA. Blind People's Association achieves and aims at achieving its mission through an array of initiatives that it has undertaken. The steps being taken to bridge the gap between its mission and vision are as follows:

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