Lectures

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http://ir.mica.ac.in/handle/123456789/5667
These includes video lectures, recording of webinars, seminars and conferences hoster or organized by MICA Community

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    MICA MLS 2011 - Ajay Rawal, GM - Marketing, Paras Pharma | Part 2/4
    (MICA, 2011-11-23) Mr. Ajay Rawal
    Ajay Rawal, General Manager - Marketing, Paras pharmaceuticals, shares the MOOV story as a part of MICA Lecture Series. MICA, Where Management Meets Creativity for more info, visit: www.mica.ac.in
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    MICA MLS 2011 - Ajay Rawal, GM - Marketing, Paras Pharma | Part 3/4
    (MICA, 2011-11-23) Mr. Ajay Rawal
    Ajay Rawal, General Manager - Marketing, Paras pharmaceuticals, shares the MOOV story as a part of MICA Lecture Series. MICA, Where Management Meets Creativity for more info, visit: www.mica.ac.in
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    MICA MLS 2011 - Ajay Rawal, GM - Marketing, Paras Pharma | Part 4/4
    (MICA, 2011-11-23) Mr. Ajay Rawal
    Ajay Rawal, General Manager - Marketing, Paras pharmaceuticals, shares the MOOV story as a part of MICA Lecture Series. MICA, Where Management Meets Creativity for more info, visit: www.mica.ac.in
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    MICA MLS 2011 - Mr. Sundar Raman, CEO, IPL | Part 2/4
    (MICA, 2011-12-12) Mr. Sundar Raman
    Mr. Sundar Raman, CEO, Indian Premier League clean bowls the audience, as a part of Mica Lecture Series.ad MICA, Where Management Meets Creativity for more info, visit: www.mica.ac.in
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    MICA MLS 2011 - Mr. Sundar Raman, CEO, IPL | Part 4/4
    (MICA, 2011-12-12) Mr. Sundar Raman
    Mr. Sundar Raman, CEO, Indian Premier League clean bowls the audience, as a part of Mica Lecture Series.ad MICA, Where Management Meets Creativity for more info, visit: www.mica.ac.in
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    MICA MLS 2011 - Mr. Sundar Raman, CEO, IPL | Part 3/4
    (MICA, 2011-12-12) Mr. Sundar Raman
    Mr. Sundar Raman, CEO, Indian Premier League clean bowls the audience, as a part of Mica Lecture Series.ad MICA, Where Management Meets Creativity for more info, visit: www.mica.ac.in
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    MICA MLS 2011 - Mr. Sundar Raman, CEO, IPL | Part 1/4
    (MICA, 2011-12-12) Mr. Sundar Raman
    Mr. Sundar Raman, CEO, Indian Premier League clean bowls the audience, as a part of Mica Lecture Series.ad MICA, Where Management Meets Creativity for more info, visit: www.mica.ac.in
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    MICA's International Communication Management Conference (ICMC 2024) | Inaugural Ceremony | DAY 1
    (MICA, 2014-01-18) MICA
    The 10th edition of MICA's International Communication Management Conference (ICMC 2024) with our academic partner Integrated Marketing Communications, Medill School for Journalism, Media, Integrated Marketing Communications, Northwestern University, and knowledge partners Queen's Business School, Queen's University Belfast and UCSI University, Malaysia. The conference will be co-sponsored by Comscore, a global, trusted partner for planning, transacting, and evaluating media across platforms. MICA, Where Management Meets Creativity for more info, visit: www.mica.ac.in
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    #TwoThings S2025 EP10 | #How to be right about writing ! | MICA Ahmedabad
    (MICA, 2015-02-15) Prof. Siddharth Deshmukh and Mr. Santosh Desai
    #TwoThings EP10 | How to be right about writing! Back with another #Ep10 of #TwoThings! This week, we are tackling the tricky topic of writing. Whether you're a seasoned pro or just starting out, there's always something new to learn. In this episode, Mr. Santosh Desai shares biggest tips for being right about writing in conversation with Prof. Siddharth Deshmukh. He covers everything from grammar and style to finding your voice and overcoming writer's block. So if you're looking to improve your writing skills, this is the episode for you! Watch now and let us know your thoughts in the comments below! MICA, Where Management Meets Creativity for more info, visit: www.mica.ac.in
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    MICA FemLab Round Table Episode 7 | Concluding Remarks
    (MICA, 2022-01-17)
    MICA announces a round table event led by FemLab. This discussion will offer insights on designing technologies that recognise lived experiences of women workers in the informal economy. Watch all episodes here: https://bit.ly/femlab2022 MICA, Where Management Meets Creativity for more info, visit: www.mica.ac.in
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    MICA FemLab Round Table Episode 3 | Sanitation Sector
    (MICA, 2022-01-17)
    MICA announces a round table event led by FemLab. This discussion will offer insights on designing technologies that recognise lived experiences of women workers in the informal economy. Watch all episodes here: https://bit.ly/femlab2022 MICA, Where Management Meets Creativity for more info, visit: www.mica.ac.in
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    MICA FemLab Round Table Episode 6 | Feminist Collectivisation
    (MICA, 2022-01-17)
    MICA announces a round table event led by FemLab. This discussion will offer insights on designing technologies that recognise lived experiences of women workers in the informal economy. Watch all episodes here: https://bit.ly/femlab2022 MICA, Where Management Meets Creativity for more info, visit: www.mica.ac.in
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    MICA FemLab Round Table Episode 2 | Beauty Gig Work
    (MICA, 2022-01-17)
    MICA announces a round table event led by FemLab. This discussion will offer insights on designing technologies that recognise lived experiences of women workers in the informal economy. Watch all episodes here: https://bit.ly/femlab2022 MICA, Where Management Meets Creativity for more info, visit: www.mica.ac.in
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    MICA FemLab Round Table Episode 1 | Introduction
    (MICA, 2022-01-17)
    MICA announces a round table event led by FemLab. This discussion will offer insights on designing technologies that recognise lived experiences of women workers in the informal economy. Watch all episodes here: https://bit.ly/femlab2022 MICA, Where Management Meets Creativity for more info, visit: www.mica.ac.in
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    MICA FemLab Round Table Episode 4 | Ride Hailing
    (MICA, 2022-01-17)
    MICA announces a round table event led by FemLab. This discussion will offer insights on designing technologies that recognise lived experiences of women workers in the informal economy. Watch all episodes here: https://bit.ly/femlab2022 MICA, Where Management Meets Creativity for more info, visit: www.mica.ac.in
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    MICA FemLab Round Table Episode 5 | Artisanal Wor
    (MICA, 2022-01-17)
    MICA announces a round table event led by FemLab. This discussion will offer insights on designing technologies that recognise lived experiences of women workers in the informal economy. Watch all episodes here: https://bit.ly/femlab2022 MICA, Where Management Meets Creativity for more info, visit: www.mica.ac.in
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    How Firms Can Steer Social Media Conversations: A Customer-Centric Approach
    (MICA, 2023-05-12) Prof Kelly Hewett
    Abstract: Many firms struggle with how to craft their messages in conversations with customers in social media. The problem is compounded by the fact that these conversations take place in different, simultaneous threads, each of which potentially requires a different approach. This talk communicates how firms can adapt their responses in individual social media conversations such that the sentiment in each conversation becomes more favorable. Based on an analysis of 2.78 million tweets capturing over 1.45 million threads involving four major US banks across 10 years, this talk provides concrete managerial guidance about how to respond in order to have the best possible effect on the resulting user sentiment. This advice is provided for conversations that are both critical of the firm or positive about the firm. The talk also illustrates that lifting user sentiment in social media conversations leads to an increase in positive brand buzz, an important mindset metric and driver of firm performance. About the Speaker: Prof. Kelly Hewett is the Reagan Professor of Marketing at Haslam College of Business, University of Tennessee. Previously she has been associated with Bank of America as Senior Vice President. Prof. Kelly is also on the advisory board of CREM. Her research has been published in top academic journals in both Marketing and International Business fields including the Journal of the Academy of Marketing Science, the Journal of Marketing, the Journal of International Business Studies, the Journal of Retailing and the Journal of management studies. MICA, Where Management Meets Creativity for more info, visit: www.mica.ac.in
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    #TwoThings S2024 EP1 | Unveiling the Power of Meaning Making in the Age of AI
    (MICA Ahmedabad, 2024-01-12) Prof Siddharth Deshmukh and Prof Harmony Siganporia
    #TwoThings EP1 | Unveiling the Power of Meaning-Making in the Age of AI Prepare to have your mind blown as we delve into the captivating realm where AI intersects with the art of meaning-making! This mind-bending masterpiece unlocks the secrets behind semiotics, myth-making, and storytelling, revealing how artificial intelligence elevates these integral components to unprecedented heights. Journey with us as we unravel how AI transforms symbols and narratives into glittering beacons of profound understanding and emotional resonance. In this conversation between Prof Siddharth Deshmukh ‪@thetravellingprofessor‬ and Prof Harmony Siganporia, MICA, we will explore the ancient roots of semiotics and delve into the timeless art of myth-making. This video imparts invaluable insights into the fascinating interplay between AI and humanity's oldest ways of constructing meaning. Buckle up and get ready for an illuminating experience in the digital era! MICA, Where Management Meets Creativity for more info, visit: www.mica.ac.in
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    MICA's International Communication Management Conference (ICMC 2024) | DAY 2
    (MICA, 2024-01-19) MICA
    The 10th edition of MICA's International Communication Management Conference (ICMC 2024) with our academic partner Integrated Marketing Communications, Medill School for Journalism, Media, Integrated Marketing Communications, Northwestern University, and knowledge partners Queen's Business School, Queen's University Belfast and UCSI University, Malaysia. The conference will be co-sponsored by Comscore, a global, trusted partner for planning, transacting, and evaluating media across platforms. MICA, Where Management Meets Creativity for more info, visit: www.mica.ac.in
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    MICA's International Communication Management Conference (ICMC 2024) | Valedictory Ceremony | DAY 3
    (MICA, 2024-01-20) MICA
    The 10th edition of MICA's International Communication Management Conference (ICMC 2024) with our academic partner Integrated Marketing Communications, Medill School for Journalism, Media, Integrated Marketing Communications, Northwestern University, and knowledge partners Queen's Business School, Queen's University Belfast and UCSI University, Malaysia. The conference will be co-sponsored by Comscore, a global, trusted partner for planning, transacting, and evaluating media across platforms. MICA, Where Management Meets Creativity for more info, visit: www.mica.ac.in