Lectures

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http://ir.mica.ac.in/handle/123456789/5667
These includes video lectures, recording of webinars, seminars and conferences hoster or organized by MICA Community

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Now showing 1 - 20 of 35
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    AI Futures Lab: Media Literacy 2024 INAUGURAL
    (MICA, 2024-10-17) MICA
    Welcome to the AI Futures Lab: Media Literacy 2024. We are excited to have you join us for this exciting event! The event aims to lead a powerful conversation and conduct an AI-focused media literacy lab-format for the youth. It is designed to be a two-day immersion workshop for participating teams. Commemorating the Global MIL Week ‘24, UNESCO & CDMC-MICA plan to build the capacity of youth for today’s media literacy landscape across India. This targeted event will empower youth through enhancing their knowledge of their online and digital rights, and the ethical issues surrounding access to, creation, and use of information. MICA, Where Management Meets Creativity for more info, visit: www.mica.ac.in
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    AI Futures Lab: Media Literacy 2024 VALEDICTORY
    (MICA, 2024-10-18) MICA
    Welcome to the AI Futures Lab: Media Literacy 2024. We are excited to have you join us for this exciting event! The event aims to lead a powerful conversation and conduct an AI-focused media literacy lab-format for the youth. It is designed to be a two-day immersion workshop for participating teams. Commemorating the Global MIL Week ‘24, UNESCO & CDMC-MICA plan to build the capacity of youth for today’s media literacy landscape across India. This targeted event will empower youth through enhancing their knowledge of their online and digital rights, and the ethical issues surrounding access to, creation, and use of information. MICA, Where Management Meets Creativity for more info, visit: www.mica.ac.in
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    Discussion on "India Rising - Opportunities & Challenges." Moderated By Prof. Rasananda Panda
    (MICA, 2024-06-14) Prof. Rasananda Panda
    MICA, Where Management Meets Creativity. for more info, visit: www.mica.ac.in
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    How Firms Can Steer Social Media Conversations: A Customer-Centric Approach
    (MICA, 2023-05-12) Prof Kelly Hewett
    Abstract: Many firms struggle with how to craft their messages in conversations with customers in social media. The problem is compounded by the fact that these conversations take place in different, simultaneous threads, each of which potentially requires a different approach. This talk communicates how firms can adapt their responses in individual social media conversations such that the sentiment in each conversation becomes more favorable. Based on an analysis of 2.78 million tweets capturing over 1.45 million threads involving four major US banks across 10 years, this talk provides concrete managerial guidance about how to respond in order to have the best possible effect on the resulting user sentiment. This advice is provided for conversations that are both critical of the firm or positive about the firm. The talk also illustrates that lifting user sentiment in social media conversations leads to an increase in positive brand buzz, an important mindset metric and driver of firm performance. About the Speaker: Prof. Kelly Hewett is the Reagan Professor of Marketing at Haslam College of Business, University of Tennessee. Previously she has been associated with Bank of America as Senior Vice President. Prof. Kelly is also on the advisory board of CREM. Her research has been published in top academic journals in both Marketing and International Business fields including the Journal of the Academy of Marketing Science, the Journal of Marketing, the Journal of International Business Studies, the Journal of Retailing and the Journal of management studies. MICA, Where Management Meets Creativity for more info, visit: www.mica.ac.in
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    MICA FemLab Round Table Episode 1 | Introduction
    (MICA, 2022-01-17)
    MICA announces a round table event led by FemLab. This discussion will offer insights on designing technologies that recognise lived experiences of women workers in the informal economy. Watch all episodes here: https://bit.ly/femlab2022 MICA, Where Management Meets Creativity for more info, visit: www.mica.ac.in
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    MICA FemLab Round Table Episode 2 | Beauty Gig Work
    (MICA, 2022-01-17)
    MICA announces a round table event led by FemLab. This discussion will offer insights on designing technologies that recognise lived experiences of women workers in the informal economy. Watch all episodes here: https://bit.ly/femlab2022 MICA, Where Management Meets Creativity for more info, visit: www.mica.ac.in
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    MICA FemLab Round Table Episode 3 | Sanitation Sector
    (MICA, 2022-01-17)
    MICA announces a round table event led by FemLab. This discussion will offer insights on designing technologies that recognise lived experiences of women workers in the informal economy. Watch all episodes here: https://bit.ly/femlab2022 MICA, Where Management Meets Creativity for more info, visit: www.mica.ac.in
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    MICA FemLab Round Table Episode 4 | Ride Hailing
    (MICA, 2022-01-17)
    MICA announces a round table event led by FemLab. This discussion will offer insights on designing technologies that recognise lived experiences of women workers in the informal economy. Watch all episodes here: https://bit.ly/femlab2022 MICA, Where Management Meets Creativity for more info, visit: www.mica.ac.in
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    MICA FemLab Round Table Episode 5 | Artisanal Wor
    (MICA, 2022-01-17)
    MICA announces a round table event led by FemLab. This discussion will offer insights on designing technologies that recognise lived experiences of women workers in the informal economy. Watch all episodes here: https://bit.ly/femlab2022 MICA, Where Management Meets Creativity for more info, visit: www.mica.ac.in
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    MICA FemLab Round Table Episode 6 | Feminist Collectivisation
    (MICA, 2022-01-17)
    MICA announces a round table event led by FemLab. This discussion will offer insights on designing technologies that recognise lived experiences of women workers in the informal economy. Watch all episodes here: https://bit.ly/femlab2022 MICA, Where Management Meets Creativity for more info, visit: www.mica.ac.in
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    MICA FemLab Round Table Episode 7 | Concluding Remarks
    (MICA, 2022-01-17)
    MICA announces a round table event led by FemLab. This discussion will offer insights on designing technologies that recognise lived experiences of women workers in the informal economy. Watch all episodes here: https://bit.ly/femlab2022 MICA, Where Management Meets Creativity for more info, visit: www.mica.ac.in
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    MICA MLS 2011 - Ajay Rawal, GM - Marketing, Paras Pharma | Part 2/4
    (MICA, 2011-11-23) Mr. Ajay Rawal
    Ajay Rawal, General Manager - Marketing, Paras pharmaceuticals, shares the MOOV story as a part of MICA Lecture Series. MICA, Where Management Meets Creativity for more info, visit: www.mica.ac.in
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    MICA MLS 2011 - Ajay Rawal, GM - Marketing, Paras Pharma | Part 3/4
    (MICA, 2011-11-23) Mr. Ajay Rawal
    Ajay Rawal, General Manager - Marketing, Paras pharmaceuticals, shares the MOOV story as a part of MICA Lecture Series. MICA, Where Management Meets Creativity for more info, visit: www.mica.ac.in
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    MICA MLS 2011 - Ajay Rawal, GM - Marketing, Paras Pharma | Part 4/4
    (MICA, 2011-11-23) Mr. Ajay Rawal
    Ajay Rawal, General Manager - Marketing, Paras pharmaceuticals, shares the MOOV story as a part of MICA Lecture Series. MICA, Where Management Meets Creativity for more info, visit: www.mica.ac.in
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    MICA MLS 2011 - Mr. Sundar Raman, CEO, IPL | Part 1/4
    (MICA, 2011-12-12) Mr. Sundar Raman
    Mr. Sundar Raman, CEO, Indian Premier League clean bowls the audience, as a part of Mica Lecture Series.ad MICA, Where Management Meets Creativity for more info, visit: www.mica.ac.in
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    MICA MLS 2011 - Mr. Sundar Raman, CEO, IPL | Part 2/4
    (MICA, 2011-12-12) Mr. Sundar Raman
    Mr. Sundar Raman, CEO, Indian Premier League clean bowls the audience, as a part of Mica Lecture Series.ad MICA, Where Management Meets Creativity for more info, visit: www.mica.ac.in
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    MICA MLS 2011 - Mr. Sundar Raman, CEO, IPL | Part 3/4
    (MICA, 2011-12-12) Mr. Sundar Raman
    Mr. Sundar Raman, CEO, Indian Premier League clean bowls the audience, as a part of Mica Lecture Series.ad MICA, Where Management Meets Creativity for more info, visit: www.mica.ac.in
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    MICA MLS 2011 - Mr. Sundar Raman, CEO, IPL | Part 4/4
    (MICA, 2011-12-12) Mr. Sundar Raman
    Mr. Sundar Raman, CEO, Indian Premier League clean bowls the audience, as a part of Mica Lecture Series.ad MICA, Where Management Meets Creativity for more info, visit: www.mica.ac.in
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    MICA's International Communication Management Conference (ICMC 2024) | DAY 2
    (MICA, 2024-01-19) MICA
    The 10th edition of MICA's International Communication Management Conference (ICMC 2024) with our academic partner Integrated Marketing Communications, Medill School for Journalism, Media, Integrated Marketing Communications, Northwestern University, and knowledge partners Queen's Business School, Queen's University Belfast and UCSI University, Malaysia. The conference will be co-sponsored by Comscore, a global, trusted partner for planning, transacting, and evaluating media across platforms. MICA, Where Management Meets Creativity for more info, visit: www.mica.ac.in
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    MICA's International Communication Management Conference (ICMC 2024) | DAY 3
    (MICA, 2024-01-20) MICA
    The 10th edition of MICA's International Communication Management Conference (ICMC 2024) with our academic partner Integrated Marketing Communications, Medill School for Journalism, Media, Integrated Marketing Communications, Northwestern University, and knowledge partners Queen's Business School, Queen's University Belfast and UCSI University, Malaysia. The conference will be co-sponsored by Comscore, a global, trusted partner for planning, transacting, and evaluating media across platforms. MICA, Where Management Meets Creativity for more info, visit: www.mica.ac.in