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Browsing Year Book by Subject "Annual students review"
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Item Yearbook 1996(MICA, 1996) Suthan, Pradeep P. (ed.); Ghosh, Kaustuv (ed.); Punshi, Rashmi (ed.); Deshmukh, Siddharth (ed.); Gupta, Reetika (ed.)Advertising - the right to choose. A tid forty two of us did. We chase to come to MICA, to be the first of the 'MICAns'; in effect weather all the teething problems that are part and parcel of the distinction of being the torch bearers. And no art, nearly two years do tun the fine, me cannot help but cast a glance basic at the road we have travelled upon, The road less travelled. And so, fellow MICAns, a trip down memory lane. We cams fo MICA from various places, different parts, different people, different back grounds.. one destination. The advertising world. Most of us were strangers, but it did not take much time for strangers to become friends ...Item Yearbook 1997(MICA, 1997) Gandhi, Abhijoy (ed.); Mozumdar, Anirban (ed.); Ajwani, Kishore (ed.)The Indian film industry is said to produce the maximum number of films every year in the world. With ample support and encouragement from Kavita, of course. Bollywood thrives on Kava. Where would the Govindas and Sunil Shettys of the world be without this Delhite? Kava is every deep sleeper's nightmare. Inmates of 'Chandni' can vouch for the number of times they were woken up at ungodly hours by her agitated cries of distress. MICfl can now, in fact, boast of professional 'lizard-catchers' and 'spider-killers' thanks to Kava alone. €ach one of us lived in constant dread of getting his/her face slapped in the course of conversation with Kavita. Her habit of waving her limbs all around the place, when excited, has been known to cause quite a few disasters so far. Kavita does nothing in small measures, everything is "most wonderful" or "amazing" for her. No party in MICfl was dull with Kava ready to dance at any time. And this 'model' of ours ko bhi "jaana hai bo..oo.. Ilywood ". Kavita KanthanItem Yearbook 1998(MICA, 1998)It is about power, prestige, privilege, or is it a process by which one secures control of a particular market through occupational mobility? Professionalisation can also be understood as the progressive though not linear development of accupations into a self serving ethos. It is at base of political process. It is about power." I An individual entering a profession is on the one hand motivated by the security it offers through the control the profession exercises over a particular occupational market. What, then, distinguishes a good professional from the others? One who is admired from within the profession and from outside it.Item Yearbook 1999(1999) Nair, Sangeeta (ed.) Sita, Suresh (ed.) Sharma, Amit (ed.) Natarajan, Aruna (ed.) Vedapuri, Aparna (ed.) Randhava, Amrita (ed.)Item Yearbook 2000(MICA, 2000)There must be a method even to madness, someone said. Well, again we turned the brief on its head - the method is madness itself. What then is madness? Madness is Raashi on the dance floor ... Aruna's PR activities ... Charu's powerpoint presentations ... Chopra's evening walks ... Arv ind making a killer presentation ... Amitabh transforming to Oozy (Kachnar effect?!!) ... Amna packing up for yet another trip to Bombay ... Shanx and his Road King ... Shelly trying to keep a straight face ... Chatur just being himself ... The list could go on. Every one of us, in our way, believes in that one thing that makes us get up in the morning, clap our hands and say "Yes, it's going to be a wonderful day" {Sorry Khandu!). The one passion that sets us apart from the rest; the "MY" in Reebok's Planet, the 'Unconventional' in UCOM, the "Critical" difference, in the SCA. Unfortunately, these are only snapshots of MlCAn unity. What sets us apart is the quiet code of conduct, and mutual co-existence that allows each to flourish in his own Garden of Eden, and commit his own sins.Item Yearbook 2005(MICA, 2005)Two young boys with loads of dreams in their eyes and determination to reach EO the stars and win this world, waiting for their train at the railway station in a small town of India, their friends cheering them up and their families seeing them off with wet but proud eyes -if you think that it's a story of a hindi film, then le~nrnete ll you all that its Adarsh Kumar (lyer) and I leaving Bhopal for MCA. Saale - thank me for making you famous as ADDU here, which actually we used as a gali in WIT (our college) :), calling someone Addu in ULT would have meant that you definitely have done something disgustingly stupid. It realIy s~vellsm v chest to consider the fact that you were by far the most famous guy among all - teachers, friends and especially girls. But then T also consider myself lucky that I had an advantage that no one else had on this campus, the immunitv for your really sad and stinlky jokes - thanks to UIT. HAIL BHOPAL, HW UIT, HAIL BHOPALlYON IL4 KONTA & HNLBHOPALTSM PrajatItem Yearbook 2019(MICA, 2019) Bal, Arnav (ed.); Parmar, Arsh Singh (ed.); Chouksey, Bansuri Dayal (ed.); Potdar, Chandrahasa (ed.); Todi, Devika (ed.); Sudhakar, K Nitya (ed.); Joshi, Pranav (ed.); Sawleshwarkar, Shreya (ed.)I dislike poetry immensely, not all poetry, certainly not the poetry of yesteryear, but the more contemporary writings of every budding armchair poet- though in all fairness I doubt there is any other kind. For one, most can’t tell a compelling story while trying to rhyme ‘orange’ and ‘door-hinge’ (I found one!) and blank free-verse poems are just lazier short stories. But, despite my dislike of the art-form I fail to see how else I could describe a lot of what I’ve felt here in MICA. So if you’ll allow me, I’d like to borrow from the works of Robert Frost, who wrote: ..And eased his heavy breathing, but still slept. One aged man—one man—can’t fill a house.. Taken from the poem ‘An Old Man’s Winter Night’, which is apt, given my advancing years. I was completely fine alone, I suppose, and before coming here I was truly inclined to believe that would continue for the rest of my years. Recently however, a very mundane turn of events caused me to nearly be “bereft of life” as John Cleese says in the Dead Parrot sketch in Monty Python. But before I knew it, a few wonderful people helped me out of my predicament, without so much as asking twice. . I had been skirting with the idea of the “inherent goodness in man, woman and child” and between 2017 and 2019, I have finally come to see some truth in the saying.Item Yearbook 2021(MICA, 2021) Ajit, Aarathi (ed.); Pethe, Adithya (ed.); Rai, Anukriti (ed.); Jayakumar, Ashwin (ed.); Thukral, Jatin (ed.); George, Rona (ed.); Manoj, Sanjna (ed.); Tvisha, Bhatt (ed.); Jivani, Vasu (ed.)In June 2019, two years back, I formally welcomed you to the MICA campus though it seems like just yesterday. I am sure you would be fondly reminiscing your Orientation weeks filled with, apart from industry leader sessions, activities such as yoga, meditation, heritage walks, musical and literary nights, movie screenings, and a lot more. That, I guess, set the tone for what we call the MICA experience! Looking back, I enjoyed the opportunity to have lunch with you in the dining hall and talk about everything under the sun, both academic and non-academic. Many of you also accepted my invitation to join me in smaller groups for stimulating discussions. Today, it gives me immense pleasure and satisfaction to see how much you have grown in these past two years as committed and responsible MICAns, taking the lead in various issues. The pandemic was one of the most demanding challenges humanity has faced, and you displayed great courage and strength to stand up against it. It was not easy for any of us, especially you, as it uprooted your life at MICA. I saw you grapple with myriad setbacks ranging from cancellation of internships, a sudden departure from the campus, moving to online classes with a new structure, and worries over placements. I can openly acknowledge that the way you overcame and coped with all of them makes you a more resilient and triumphant batch than any other batch at MICA, including those before and after you. Thankfully, the situation on the ground improved, and most of you were able to return to our beautiful MICA campus; and I am sure before you graduate, you will be all together as a batch, just like you were in June 2019. I am confident that as you embark on your new careers, the learnings that you gained from MICA, both in classes and outside, will stand you in good stead. Keep in touch with your batch mates, with your professors, and with MICA. We look forward to welcoming you to MICA in the coming years as its illustrious alum, with a great deal of affection and fondness. Stay safe. Stay secure. Stay strong.