Year Book
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Item Yearbook 2017(MICA, 2017) Sood, Aakarsh; Dubash, Aditya; Varma, Amrita; Gupta, Kajol; Jhunjhunwala, Saharsh; Chandra, Shiraley; Das, Sreshtha; Rao, Shruti; Katewa, Tushar; Agarwal, VintiItem Yearbook 2024(MICA, 2024) Agarwal, Aviral; Kundra, Dhruv; Sarkar, Mandrika; Mahapatra, TanmayMessage from President & Director Shailendra Raj Mehta - My dear graduating batches of PGP and CCC, The last one to two years have been wonderful with its rewards and challenges, and I would like to compliment all of you for coming out with flying colours. PGP, you began your journey at MICA in the backdrop of the worst epidemic ever faced by mankind, and we started in June’22, unsure of what lay in store in 2022-23. Thankfully, together, we were able to put our worst nightmares behind us and start afresh – the MICA faculty, staff and students. As you will agree, one of the biggest attractions of studying at MICA is the beautiful campus experience that it offers, something we never wish to deny to our students. Ask your preceding batches of 2020-22 and 2021-23, and you will know what you were lucky - not to miss out on. CCC, you were a small group of 24 but very powerful and potent. I have been hearing of the great creative work that you have been putting together and wish to compliment you on keeping the programme thriving and striving. I am confident, as always, that these new batches we will be sending out into the world beyond the red brick walls will carry forward the legacy of MICA, as we have been doing for the past 33 years.Item Yearbook 2004(MICA, 2004)You are a special batch from the last 8 batches who have graduated from MICA. You are the ones who enjoyed the highest, did maximum mischief , got maximum remuneration packages in campus placements, got top average salary. Also, the maximum number of students in the batch, perhaps, faced the maximum wrath of the director, tested my patience to the hilt, witnessed maximum infrastructure development on the campus, applied extensive sick leave, accident leave etc. You may never hear the "My deal' again. But you will hear "Have you met the target? Have you made the strategy? Where is the action plan? Have you filed the lncome Tax return? Etc. No more taking life easily and/or get things postponed. Remember that you are now going to face a tough world, the world where you will need to fight it out. All I want to say to all you young Mican's who are entering into the real, competitive world of business is to be sincere, focused, determined and of course, to become great men managers besides managing work. Just take the world in your stride and let nothing come in your way of achieving success and carving a niche for yourself . I dancedItem Yearbook 1999(Mudra Institute of Communications, Ahmedabad (MICA), 1999)Item Yearbook 2011(MICA, 2011) Biswas (ed.); Tarun (ed.); Yamini (ed.); Abhisar (ed.); Shetty, Nikhit (ed.)The MICAN hunt for music talent -Shela-No-Idol, a singing competition specially organized for Shela Villagers by MICAVAANI, again the first-of-its-kind, is something we look at with pride. The theatre fest, an event with One-Act-Plays, Fhotography, Comic Strip Creation, Documentary Filmmaking and Radio plays is another feather on your cap. Oorja, two-day cultural festival of MICA, a yearly event of fashion show and various dance performances is something which will give us fond memories of {Our 2 years at MICA. Lastly, all the prizes and accolades you won for the institute at different competitions across the country are something we are extremely proud of. I would Ike to thank you all keeping the MICAn reputation soaring. As you depart from this campus and embark or a new journey of your lives, my parting note to all of you i§ 'Be bold and show the guts to say even to your seniors what your conscious feels right and what is not. Wish to see you during the next Alumni meet.Item Yearbook 2012(MICA, 2012) Jhingon, Sahil (ed.); Jain , Ankit (ed.); Divyangana, Rakesh Sukumar (ed.); Karthik Balachander (ed.); Kaul, Pertash (ed.); Smriti (ed.); Sathees, Varun (ed.); Padmanabhan, Aishwarya (ed.)Your two years stay at MICA is coming to an end, but the association will be there forever. You will be very much in our mind. As much as you would miss the Institute, we will miss you too. I find it difficult to express my feelings, which every time I have when I come to the campus when you are not here. April - June! MICA is not MICA without you. It gives a deserted look when 1st year students go for summer internship and the graduating students are out for job or to their native place and enjoy till they join the industry/agency. From here starts your another phase of life. You would touch the solid rock of reality, often different than what you might have thought about. Nothing to get panic or disheartened. The negotiation skill, which you have been taught about; the adjustments that you have learned while in the campus; and the team work that was inculcated among you will be of great help to make the life easier. Whenever you need any support do revert back and I, on behalf of the Institute, assure you that you will get all possible support and guidance required. Remember, you will be our Ambassador to outside world and people will see MICA through you. Only your creative approach, dedication, contribution, and achievements will take MICA to the new heights. Parting is a painful process. You are feeling it now, but in a teacher's life it is the trauma that comes every year: I am reminded of one saying in Hindi, which is most appropriate for this date: Arbind SinhaItem Yearbook 2016(MICA, 2016) Aadya (ed.); Amrita (ed.); Chakshu (ed.); Prateek (ed.); Shruti (ed.); Sourabh (ed.); Tushara (ed.); Vinti (ed.); Das, Aesha (ed.); Pande, Rajat (ed.)Dear PGP 21 Student Group, As you all embark on the next phase of your professional and personal life journeys, here is to celebrate your incredible academic journey at MICA! The entire MICA community shall miss your passion, presence and pro-active engagement approach! On behalf of· MICA faculty and staff- we wish you the best and we are certain that you will contribute creatively on so many levels to institutions, communities and ultimately to the World! In my initial weeks on campus as the new Dean, you all welcomed me unconditionally and guided me to take on priority tasks and issues. Thank you for very thoughtful and gracious conversations and collaborations to discuss your program areas, courses learning, campus life, placements and your life aspirations! I have enjoyed seeing you every day and will cherish every moment of learning with you all during the week days, over the weekends especially while attending the Launch of Yellow Umbrella festival events, Start-up ideas and pitch making contests, MICA Vani Community Radio events, meeting with placement partner institutions and leaders and so many other informal gatherings! The Dean's office will miss spontaneous conversations and visits from the PGP 21 students, various committee representatives and event organizers! Please know as you move on to explore the new frontiers in Management, Marketing and Communications profession - MICA will always await your return on campus as the promising Alumni group that will continue to inspire the World and make us all proud at MICA! Aavajo and see you all soon - the doors of MICA Campus to Chota cafe will always be open for you! Keep learning and leading to make the world a better place! Above all, have fun and celebrate life moments! Preeti Shroff, PhD Dean, MICA-Ahmedabad, IndiaItem Yearbook 2015(MICA, 2015) Pal, Ajita (ed.); Ganguli, Ananya (ed.); Saldanha, Anila (ed.); Nair, Arathi (ed.); Mall, Rishabh (ed.); Kotamraju, Sai Sri Charan (ed.); Dinesh, Varsh (ed.)From the desk of the President & Director, MICA Like every year, it is a mixed feeling when I see students graduate ... i feel the same for your batch too. I am sad because your presence will be missed by me and other faculty, in terms of conversations and ideas in interactive sessions.You will be missed not just by people but also by the classrooms, hostel rooms, KEIC, football ground, cricket ground, radio station, the dining hall, and more importantly by Chhota canteen where all the conversations used to take place. But I feel happier as I see you move into new chapter of your life to be an independent and professional thought leader, to take on the industry with the three Ps - People, Planet and Profit. You now become a MICA Alum and we now look forward to being at the receiving end as you contribute to the institute with your expertise. Wishing each of you the very best as you take on your new role! Best always, NageshItem Yearbook 2014(MICA, 2014) Pandey, Akansha (ed.); Tongbram, Diya (ed.); Ravi, Nitya (ed.); Kanojia, Pranoy (ed.); Thomas, Prem (ed.); Sabnavis, Ragini (ed.); Sarkar, Sohoni (ed.); Newatiya, Sarkar (ed.)"Writing testimonial is always fascinating especially when it is for the group of students whom you have not only taught but seen them envolved. As a teacher, PGP 1 9 of MICA holds special for me in many ways. It is the first batch which I saw going through the GE/Pl process, joining MICA and today, after teaching and interacting with them for two long years, it is thrilling to see them all graduating in the year 2014. The engagements with the batch beyond class-room teaching encompass mentoring for dissertation, discussions regarding the political economy of the country et al, and all these have contributed towards development of special bond with the group. In fact all new courses I have developed for MICA has been experimented with this batch. As a teacher and friend, this gives me immense pleasure to share that the intense engagement both in and outside class-room with PGP 1 9 students, has not only helped me to sharpen my understanding in specific areas but also contributed in multiple ways to strengthen the courses. It would be difficult to name a few as each and every student has played a major role to make this possible. Without any negative connotation with the word "good-bye", I would like to utilize this space to wish all of you a very bright future ahead in personal and professional life. I am sure you all in the process of knowledge sharing would go through the vicious cycle of unlearning-learning-relearning and strive for excellence. Sky isn't the limit reach the Zenith. Santosh K. PatraItem Yearbook 2013(MICA, 2013) Srinivasan, Anusha (ed.); Gaikwad, Karan R (ed.); Thomas, Kris (ed.); Rajeev, Megha (ed.); Lalan, Nirav (ed.); Roy, Ritwika (ed.); Mathur, Rohit (ed.); Khan, Shoeb (ed.)I find you very funny. Specially this one time when we were sitting for the Broadv1sion ppt during summers and you went Yaar. 1sko chup kar do ko1 please I also remember your birthday party 1n the first year with the bon fire. ice cream cake which was one of the best parties that I attended. We might have not spoken a lot in the last 2 years. but whenever I've interacted with you. I've always had fun. It might be teasing you about cert a1n someone coming to campus and you completely disappearing for the next few days or 1t might be your exceptional art of playing brick breaker during lectures and me telling you that I want to see you contribute Just once in the lectures. It might be the way you crib about the mess food or your stupid BBM statuses. There was never a dull moment whenever I've spoken to you. I've always felt that she might not keep in touch once MICA is done but please do. Have a great life. -Prateek MalpaniItem Yearbook 2005(MICA, 2005)Two young boys with loads of dreams in their eyes and determination to reach EO the stars and win this world, waiting for their train at the railway station in a small town of India, their friends cheering them up and their families seeing them off with wet but proud eyes -if you think that it's a story of a hindi film, then le~nrnete ll you all that its Adarsh Kumar (lyer) and I leaving Bhopal for MCA. Saale - thank me for making you famous as ADDU here, which actually we used as a gali in WIT (our college) :), calling someone Addu in ULT would have meant that you definitely have done something disgustingly stupid. It realIy s~vellsm v chest to consider the fact that you were by far the most famous guy among all - teachers, friends and especially girls. But then T also consider myself lucky that I had an advantage that no one else had on this campus, the immunitv for your really sad and stinlky jokes - thanks to UIT. HAIL BHOPAL, HW UIT, HAIL BHOPALlYON IL4 KONTA & HNLBHOPALTSM PrajatItem Yearbook 2000(MICA, 2000)There must be a method even to madness, someone said. Well, again we turned the brief on its head - the method is madness itself. What then is madness? Madness is Raashi on the dance floor ... Aruna's PR activities ... Charu's powerpoint presentations ... Chopra's evening walks ... Arv ind making a killer presentation ... Amitabh transforming to Oozy (Kachnar effect?!!) ... Amna packing up for yet another trip to Bombay ... Shanx and his Road King ... Shelly trying to keep a straight face ... Chatur just being himself ... The list could go on. Every one of us, in our way, believes in that one thing that makes us get up in the morning, clap our hands and say "Yes, it's going to be a wonderful day" {Sorry Khandu!). The one passion that sets us apart from the rest; the "MY" in Reebok's Planet, the 'Unconventional' in UCOM, the "Critical" difference, in the SCA. Unfortunately, these are only snapshots of MlCAn unity. What sets us apart is the quiet code of conduct, and mutual co-existence that allows each to flourish in his own Garden of Eden, and commit his own sins.Item Yearbook 1998(MICA, 1998)It is about power, prestige, privilege, or is it a process by which one secures control of a particular market through occupational mobility? Professionalisation can also be understood as the progressive though not linear development of accupations into a self serving ethos. It is at base of political process. It is about power." I An individual entering a profession is on the one hand motivated by the security it offers through the control the profession exercises over a particular occupational market. What, then, distinguishes a good professional from the others? One who is admired from within the profession and from outside it.Item Yearbook 1999(1999) Nair, Sangeeta (ed.) Sita, Suresh (ed.) Sharma, Amit (ed.) Natarajan, Aruna (ed.) Vedapuri, Aparna (ed.) Randhava, Amrita (ed.)Item Yearbook 1997(MICA, 1997) Gandhi, Abhijoy (ed.); Mozumdar, Anirban (ed.); Ajwani, Kishore (ed.)The Indian film industry is said to produce the maximum number of films every year in the world. With ample support and encouragement from Kavita, of course. Bollywood thrives on Kava. Where would the Govindas and Sunil Shettys of the world be without this Delhite? Kava is every deep sleeper's nightmare. Inmates of 'Chandni' can vouch for the number of times they were woken up at ungodly hours by her agitated cries of distress. MICfl can now, in fact, boast of professional 'lizard-catchers' and 'spider-killers' thanks to Kava alone. €ach one of us lived in constant dread of getting his/her face slapped in the course of conversation with Kavita. Her habit of waving her limbs all around the place, when excited, has been known to cause quite a few disasters so far. Kavita does nothing in small measures, everything is "most wonderful" or "amazing" for her. No party in MICfl was dull with Kava ready to dance at any time. And this 'model' of ours ko bhi "jaana hai bo..oo.. Ilywood ". Kavita KanthanItem Yearbook 1996(MICA, 1996) Suthan, Pradeep P. (ed.); Ghosh, Kaustuv (ed.); Punshi, Rashmi (ed.); Deshmukh, Siddharth (ed.); Gupta, Reetika (ed.)Advertising - the right to choose. A tid forty two of us did. We chase to come to MICA, to be the first of the 'MICAns'; in effect weather all the teething problems that are part and parcel of the distinction of being the torch bearers. And no art, nearly two years do tun the fine, me cannot help but cast a glance basic at the road we have travelled upon, The road less travelled. And so, fellow MICAns, a trip down memory lane. We cams fo MICA from various places, different parts, different people, different back grounds.. one destination. The advertising world. Most of us were strangers, but it did not take much time for strangers to become friends ...Item Yearbook 2021(MICA, 2021) Ajit, Aarathi (ed.); Pethe, Adithya (ed.); Rai, Anukriti (ed.); Jayakumar, Ashwin (ed.); Thukral, Jatin (ed.); George, Rona (ed.); Manoj, Sanjna (ed.); Tvisha, Bhatt (ed.); Jivani, Vasu (ed.)In June 2019, two years back, I formally welcomed you to the MICA campus though it seems like just yesterday. I am sure you would be fondly reminiscing your Orientation weeks filled with, apart from industry leader sessions, activities such as yoga, meditation, heritage walks, musical and literary nights, movie screenings, and a lot more. That, I guess, set the tone for what we call the MICA experience! Looking back, I enjoyed the opportunity to have lunch with you in the dining hall and talk about everything under the sun, both academic and non-academic. Many of you also accepted my invitation to join me in smaller groups for stimulating discussions. Today, it gives me immense pleasure and satisfaction to see how much you have grown in these past two years as committed and responsible MICAns, taking the lead in various issues. The pandemic was one of the most demanding challenges humanity has faced, and you displayed great courage and strength to stand up against it. It was not easy for any of us, especially you, as it uprooted your life at MICA. I saw you grapple with myriad setbacks ranging from cancellation of internships, a sudden departure from the campus, moving to online classes with a new structure, and worries over placements. I can openly acknowledge that the way you overcame and coped with all of them makes you a more resilient and triumphant batch than any other batch at MICA, including those before and after you. Thankfully, the situation on the ground improved, and most of you were able to return to our beautiful MICA campus; and I am sure before you graduate, you will be all together as a batch, just like you were in June 2019. I am confident that as you embark on your new careers, the learnings that you gained from MICA, both in classes and outside, will stand you in good stead. Keep in touch with your batch mates, with your professors, and with MICA. We look forward to welcoming you to MICA in the coming years as its illustrious alum, with a great deal of affection and fondness. Stay safe. Stay secure. Stay strong.Item Yearbook 2019(MICA, 2019) Bal, Arnav (ed.); Parmar, Arsh Singh (ed.); Chouksey, Bansuri Dayal (ed.); Potdar, Chandrahasa (ed.); Todi, Devika (ed.); Sudhakar, K Nitya (ed.); Joshi, Pranav (ed.); Sawleshwarkar, Shreya (ed.)I dislike poetry immensely, not all poetry, certainly not the poetry of yesteryear, but the more contemporary writings of every budding armchair poet- though in all fairness I doubt there is any other kind. For one, most can’t tell a compelling story while trying to rhyme ‘orange’ and ‘door-hinge’ (I found one!) and blank free-verse poems are just lazier short stories. But, despite my dislike of the art-form I fail to see how else I could describe a lot of what I’ve felt here in MICA. So if you’ll allow me, I’d like to borrow from the works of Robert Frost, who wrote: ..And eased his heavy breathing, but still slept. One aged man—one man—can’t fill a house.. Taken from the poem ‘An Old Man’s Winter Night’, which is apt, given my advancing years. I was completely fine alone, I suppose, and before coming here I was truly inclined to believe that would continue for the rest of my years. Recently however, a very mundane turn of events caused me to nearly be “bereft of life” as John Cleese says in the Dead Parrot sketch in Monty Python. But before I knew it, a few wonderful people helped me out of my predicament, without so much as asking twice. . I had been skirting with the idea of the “inherent goodness in man, woman and child” and between 2017 and 2019, I have finally come to see some truth in the saying.Item Yearbook 2018(MICA, 2018) Sood, Aakarsh (ed.); Dubash, Aditya (ed.); Mazumdar, Archit (ed.); Bal, Arnav (ed.); Potdar, Chandrahasa (ed.); Potdar, Chandrahasa (ed.); Kaul, Madhulika (ed.); Chandil , Monica (ed.); Nitesh, Nayan (ed.); Nitesh, Nayan (ed.)Hi Angad, I still remember when we both met at Thakur Chacha’s cabin and ran into each other right at the beginning of our time at MICA. It was such a coincidence to have someone from SPV on campus! There is no doubt that you are one of the most well read and intellectual people in campus (no sarcasm). I have always admired your vast repertoire of knowledge. Glad to have had all those random conversations we did in KEIC. It was just the intellectual seasoning one needs to get along from time to time. Wishing you all the best for Amul! ...Ayushi Mona Heyi Bro! sometimes you are too irritating...hehehe. I admire your sincerity and dedication in class. You have been loyal towards studies and exams...hats off to that. You are an amaze basketball player and whatever little conversation we have had you have really highlighted something new. i wish you good luck in life....Cheers!! ...Ankita Madan Angad bro, every time I talked withItem Yearbook 2007(MICA, 2007) Gupta, Karishma (ed.); Sud, Mahima (ed.)The time has come when you must leave the precincts of this institution and enter the real world of more aggressive competition and survival of the fittest. It is at this juncture that I must wish you, the students of the 12th batch of the Post Graduate Programme in Communications Management (PGPCM), for maturing into young professionals reasonably prepared for the new environment. I also take this opportunity to express my appreciation and thanks for your being a wonderful group of talented individuals who have contributed together in institution building, in envisioning MICA's directions and taking it a step ahead.