Year Book

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Yearbook 2017
(MICA, 2017) Sood, Aakarsh; Dubash, Aditya; Varma, Amrita; Gupta, Kajol; Jhunjhunwala, Saharsh; Chandra, Shiraley; Das, Sreshtha; Rao, Shruti; Katewa, Tushar; Agarwal, Vinti
Yearbook 1996
(MICA, 1996) Suthan, Pradeep P. (ed.); Ghosh, Kaustuv (ed.); Punshi, Rashmi (ed.); Deshmukh, Siddharth (ed.); Gupta, Reetika (ed.)
Advertising - the right to choose. A tid forty two of us did. We chase to come to MICA, to be the first of the 'MICAns'; in effect weather all the teething problems that are part and parcel of the distinction of being the torch bearers. And no art, nearly two years do tun the fine, me cannot help but cast a glance basic at the road we have travelled upon, The road less travelled. And so, fellow MICAns, a trip down memory lane. We cams fo MICA from various places, different parts, different people, different back grounds.. one destination. The advertising world. Most of us were strangers, but it did not take much time for strangers to become friends ...
Yearbook 1997
(MICA, 1997) Gandhi, Abhijoy (ed.); Mozumdar, Anirban (ed.); Ajwani, Kishore (ed.)
The Indian film industry is said to produce the maximum number of films every year in the world. With ample support and encouragement from Kavita, of course. Bollywood thrives on Kava. Where would the Govindas and Sunil Shettys of the world be without this Delhite? Kava is every deep sleeper's nightmare. Inmates of 'Chandni' can vouch for the number of times they were woken up at ungodly hours by her agitated cries of distress. MICfl can now, in fact, boast of professional 'lizard-catchers' and 'spider-killers' thanks to Kava alone. €ach one of us lived in constant dread of getting his/her face slapped in the course of conversation with Kavita. Her habit of waving her limbs all around the place, when excited, has been known to cause quite a few disasters so far. Kavita does nothing in small measures, everything is "most wonderful" or "amazing" for her. No party in MICfl was dull with Kava ready to dance at any time. And this 'model' of ours ko bhi "jaana hai bo..oo.. Ilywood ". Kavita Kanthan
Yearbook 1998
(MICA, 1998)
It is about power, prestige, privilege, or is it a process by which one secures control of a particular market through occupational mobility? Professionalisation can also be understood as the progressive though not linear development of accupations into a self serving ethos. It is at base of political process. It is about power." I An individual entering a profession is on the one hand motivated by the security it offers through the control the profession exercises over a particular occupational market. What, then, distinguishes a good professional from the others? One who is admired from within the profession and from outside it.
Yearbook 1999
(1999) Nair, Sangeeta (ed.) Sita, Suresh (ed.) Sharma, Amit (ed.) Natarajan, Aruna (ed.) Vedapuri, Aparna (ed.) Randhava, Amrita (ed.)
Yearbook 1999
(Mudra Institute of Communications, Ahmedabad (MICA), 1999)
Yearbook 2000
(MICA, 2000)
There must be a method even to madness, someone said. Well, again we turned the brief on its head - the method is madness itself. What then is madness? Madness is Raashi on the dance floor ... Aruna's PR activities ... Charu's powerpoint presentations ... Chopra's evening walks ... Arv ind making a killer presentation ... Amitabh transforming to Oozy (Kachnar effect?!!) ... Amna packing up for yet another trip to Bombay ... Shanx and his Road King ... Shelly trying to keep a straight face ... Chatur just being himself ... The list could go on. Every one of us, in our way, believes in that one thing that makes us get up in the morning, clap our hands and say "Yes, it's going to be a wonderful day" {Sorry Khandu!). The one passion that sets us apart from the rest; the "MY" in Reebok's Planet, the 'Unconventional' in UCOM, the "Critical" difference, in the SCA. Unfortunately, these are only snapshots of MlCAn unity. What sets us apart is the quiet code of conduct, and mutual co-existence that allows each to flourish in his own Garden of Eden, and commit his own sins.
Yearbook 2001
(MICA, 2001) Roy (ed.); Mato (ed.); Balamani (ed.); Banana Vidie (ed.)
There are a few life passages you have already made. Now you pass from the student mode to the work mode and on to grihastashram (the householder). Your life uptil now was a preparation for the 35 odd years of worklife that follow. Not many could be better prepared. Go out there and fulfill yourselves. The more you lose yourself in your work, the more you become one with it. I am in the process of another passage -the one at the other end of 35 years. Now a slow disengagement I have let myself open to experiences and enjoyed most of those thirty-five years. I have particularly fond memories of your class. You began with Azaadi on the lawns and go out with the spirit of Monty Python. Wasn't there a message? Yes, Life is a celebration. Thank you for giving MICA two years of yourselves. God Bless. Anil B. Kulkarni (MICA Director) March 23, 2001
Yearbook 2002
(MICA, 2002) Singh, Maneesha (ed.); Sengupta, Suprotim (ed.); Chakrabarti, Santanu (ed.); Mehta, Gaurav ed.); Bhattacharjee, Devika (ed.); Singh, Amar (ed.)
Your journey ... your search ... to understand the language of communication and its nuances began two years ago. As you graduate from this premier communications management school to inhabit the knowledge corridors of this world, please remember that this search ... the spirit of enquiry ... does not end here. With all fifty eight of you, the MICA language begins. You, the seventh batch, like the previous ones were found to be very co-operative to the academic and support administration. A practical, community-oriented and helping attitude governed each and every action of yours. This was particularly visible during the campus recruitment season when some of the students were not placed on the 1st or 2nd day of placement interviews. I would also like to commend you all for the maturity you displayed during crises, like the earthquake and communal strife that affected Ahmedabad. Tl1e history of MICA will have a special place for students' endeavours, like MICANVAS, Sankalp, MLS and SPIC MACA Y. All of us cherish those fulfilling and glorious moments. I wish many more Aditras, Aparnas, Santanus, Mitras, Ambarishs, ehas, Preethis and Handas choose this institute for higher education. I have realised that along with the langauage and idioms of communications, you have also learnt the language of patience, the language of tolerance and the language of humanism.And, this I believe, is your true certificate! You are leaving behind this precious legacy for your juniors.
Yearbook 2003
(MICA, 2003) Batch 8 Students (ed.)
Two years ago when we first met, I was deeply impressed with the enthusiasm and energy that reflected in your eyes, on your faces, in your vigour in discovering skills and talents amongst yourselves. As you now leave the portals of this Institute and look into the future, we hope that MICA has been able to show you a possible approach to realizing your dreams, and constructively channeling your youthful energy. Through these two years you have contributed in building this Institute, and its equity, with the community of which you are now going to become an integral part. During these two years we have shared moments of joy, moments of uncertainty and disagreement, moments of discovering new aspects to ourselves and creating new opportunities for the enrichment of your personal and professional lives. These are memories that bave got indelibly etched in our minds and hearts, and hopefully this will provide us the ability to manage the paradox of the future with great strength of character. Your contribution to MICA has laid the foundation for the young people of India who will follow you through the portals of this great Institute. In a rapidly changing world, organizations have to constantly evolve to keep pace. In the process of evolving, all of us realize, and believe, that our people are our biggest assets. As we grow and add new dimensions to MICA, our focus will continue to be on developing an energetic Institutional entity, that will always put its people at the forefront of Institute development . May God's grace be with you. Warm personal regards, PAT
Yearbook 2004
(MICA, 2004)
You are a special batch from the last 8 batches who have graduated from MICA. You are the ones who enjoyed the highest, did maximum mischief , got maximum remuneration packages in campus placements, got top average salary. Also, the maximum number of students in the batch, perhaps, faced the maximum wrath of the director, tested my patience to the hilt, witnessed maximum infrastructure development on the campus, applied extensive sick leave, accident leave etc. You may never hear the "My deal' again. But you will hear "Have you met the target? Have you made the strategy? Where is the action plan? Have you filed the lncome Tax return? Etc. No more taking life easily and/or get things postponed. Remember that you are now going to face a tough world, the world where you will need to fight it out. All I want to say to all you young Mican's who are entering into the real, competitive world of business is to be sincere, focused, determined and of course, to become great men managers besides managing work. Just take the world in your stride and let nothing come in your way of achieving success and carving a niche for yourself . I danced
Yearbook 2005
(MICA, 2005)
Two young boys with loads of dreams in their eyes and determination to reach EO the stars and win this world, waiting for their train at the railway station in a small town of India, their friends cheering them up and their families seeing them off with wet but proud eyes -if you think that it's a story of a hindi film, then le~nrnete ll you all that its Adarsh Kumar (lyer) and I leaving Bhopal for MCA. Saale - thank me for making you famous as ADDU here, which actually we used as a gali in WIT (our college) :), calling someone Addu in ULT would have meant that you definitely have done something disgustingly stupid. It realIy s~vellsm v chest to consider the fact that you were by far the most famous guy among all - teachers, friends and especially girls. But then T also consider myself lucky that I had an advantage that no one else had on this campus, the immunitv for your really sad and stinlky jokes - thanks to UIT. HAIL BHOPAL, HW UIT, HAIL BHOPALlYON IL4 KONTA & HNLBHOPALTSM Prajat
Yearbook 2006
(MICA, 2006) Batch 11 Students (ed.)
Choose AP. Choose to ride a motorbike. Choose to crash the motorbike. Choose Daboooooor. Choose Friends of the Brands. Choose an agency. Choose Fudra. Choose a consumer insight. Choose a font. Choose a template. Choose to change them endlessly. Choose to do this at 5 in the morning. Choose to Mount Abu. Choose a low hanging fruit. Choose mango juice. Choose orange juice. Choose whatever else is available. Choose to sip and run. Choose FCB. Choose to move up the value chain. Choose to move down the value chain. Choose a wet happy birthday kiss. Choose an inventive research technique. Choose an inventive way to not use it. Choose coming up with a game plan. Choose the second right answer. Choose the third right answer. Choose retro-fitting. Choose an inter view soundbite. Choose BaBOO. Choose contemporary semiotic cues. Choose Leo Burnett. Choose to hit the ground running. Choose to sprain your ankle. Choose regressing to the timestone age. Choose an emotionale. Choose tearing your hair out. Choose a communicator. Choose Galla Talla. Choose to learn by doing. Choose to get screwed while doing this. Choose to do this twice every term. Choose an affordable cost per conversion. Choose what people are really buying. Choose a SMART objective. Choose an online co-coordinator. Choose an extendible branding idea. Choose wordofmouthability. Choose an A-ha moment. Choose chestthumping and hairflicking. Choose servicing. Choose working till five in the morning, wondering what . the fcuk you're doing. Choose BM. Choose to
Yearbook 2007
(MICA, 2007) Gupta, Karishma (ed.); Sud, Mahima (ed.)
The time has come when you must leave the precincts of this institution and enter the real world of more aggressive competition and survival of the fittest. It is at this juncture that I must wish you, the students of the 12th batch of the Post Graduate Programme in Communications Management (PGPCM), for maturing into young professionals reasonably prepared for the new environment. I also take this opportunity to express my appreciation and thanks for your being a wonderful group of talented individuals who have contributed together in institution building, in envisioning MICA's directions and taking it a step ahead.
Yearbook 2008
(MICA, 2008) Kisana, Ravikant (ed.); L, Gomathy (ed.); Dey, Kaustav (ed.)
That obscurity we fought everyday. In a strange place that became home, locked under a piece of sky with strangers who became friends… that obscurity we fought everyday. And everyday we won little concessions for ourselves, little pieces of victory and little pieces of sorrow… and everyday we went and ate, attended classes, did assignments, drank tea, drank coffee, read books, watched films, found friends, found love, found lust, discovered heart-break… and everyday, we won little concessions. Now we get ready to move on. To rejoin the world, and make a life that if not meaningful or profound will be on our own terms, and we do this no longer as nameless beings stumbling forward in dark-alleys. We do it now proudly as bearers of an identity that binds and unites us all… we do it proudly now, as MICAns. But, I pause to ask. What happens to all those who fought obscurity everyday with us? What becomes of the ones who we groggily nodded to as we brushed our teeth and the ones who brought us a warm glass of milk when we were ill and alone? Do we not take them and their memories along with us? This then is the story of them all. PGP #13, batch 2006-08 of MICA – and how they fought obscurity and how they came of age. They. Us. We. Do you remember? It is now time. Ravikant
Yearbook 2009
(MICA, 2009) Narula, Shravan (ed.); Saini, Atul (ed.); Chitta, Himabindu (ed.); Harisinghani, Kunal (ed.); Tyagi, Nishant (ed.); Mohanty, Priyanka (ed.); Ramadasan, Radhika (ed.)
Since its inception in 1991, MICA has seen a consistent growth in the quality and training towards communications management education. It has established itself in the league of the most sought after management schools in India, attracting the best from amongst the talent pool of aspirant students as well as r e c r u i t e r s f r o m d i v e r s e i n d u s t r i e s . The residential programme, the industry exposure, the faculty strength, the sound infrastructure and the interactions among the diverse profile of students from India and overseas, leads to the all-round development of students in the two-year Post Graduate Diploma Programme in Management (Communications). MICA alumni have been fortunate to build careers in the best integrated marketing businesses in the country, reflecting the corporate a c c e p t a n c e o f o u r c u r r i c u l u m . MICA has always maintained industry interactions across various activities like training, consultancy and joint research through student bodies such as MICAMINDS, MICANVAS and the MICA Lecture Series, thereby contributing to the learning in the post graduate diploma programme. This is in addition to the Professional Development Programmes conducted by the Institute's faculty through MICA's Management Development Centre (MDC), and the individual research and consultancy which faculty undertake. The intellectual capital available at MICA provides a challenging environment for the students in terms of rigour and the conceptualization required to successfully complete the programme. Given the opportunity to be with an organization such as yours, they are sure to excel in their chosen area of endeavour. We look forward to a mutually enriching relationship with you. Director Atul Tandan.
Yearbook 2010
(MICA, 2010) Trisal, Archita (ed.); Kalra, Vasuta (ed.); R, Srividhya (ed.); Surender, Aneesh (ed.)
This time when we go home we won’t be coming back in 10 days time. There will be no expansive starry sky, no fresh air, no more quick trips to Bopal in Pappu/Azhar bhai’s auto, no more buffalos in the Shela lake, no irritating music at 9am and breakfasts with 6 people on the same table. All there will remain are memories and smiles that will come by when you’re blankly staring into space, looking back at the past two years. It has been a helluva ride, isn’t it?!?! In which other B-school in the country will you find people from incredibly diverse educational and professional backgrounds, ethnicities and personalities! Settling in was tough but “settling-out” is going to be a b*tch :P Oh how we complained and cribbed and sang and danced, painted our rooms, cheered for our batchmates at the badminton court, cricket matches, and even watched our best footballers lose to IIM-A, multiple times! Gave professors a hard time when they gave us a hard time, dressed up for each party as if it were the last (not to mention bachelorette parties!), asked questions in class that made no sense, held batch-meets for EVERYTHING, spent hours watching (or bunking) Mathew movies, survived cold-calls, “do the Diu”, fought for getting into student committees, won endless B-school competitions, endured a Bigg Boss-style placement process at SH-II, sat at Chhota for hours having chai/ nimbu-pani/ciggy one after the other, died to get out of campus for a decent meal(!), and of course cursing the mess everyday! All this doesn’t even start to describe MICA; these are just events, and we still don’t know how it will make us feel once we realize we won’t ever experience them again. We’ve come a long way. Maybe we learnt, maybe we didn’t notice. But we’ve seen people grow, right in front of our eyes. We’ve all become more confident and liberal in our thinking, even loosened up a little ;) Today we’re not 118, we are one. Batch of 2010, wherever you are, let’s raise a toast to all that made us what we are today. Till every February when we will try to grab all that in 2 days…Yo MICA, yo MICA, yo MICA, YO!
Yearbook 2011
(MICA, 2011) Biswas (ed.); Tarun (ed.); Yamini (ed.); Abhisar (ed.); Shetty, Nikhit (ed.)
The MICAN hunt for music talent -Shela-No-Idol, a singing competition specially organized for Shela Villagers by MICAVAANI, again the first-of-its-kind, is something we look at with pride. The theatre fest, an event with One-Act-Plays, Fhotography, Comic Strip Creation, Documentary Filmmaking and Radio plays is another feather on your cap. Oorja, two-day cultural festival of MICA, a yearly event of fashion show and various dance performances is something which will give us fond memories of {Our 2 years at MICA. Lastly, all the prizes and accolades you won for the institute at different competitions across the country are something we are extremely proud of. I would Ike to thank you all keeping the MICAn reputation soaring. As you depart from this campus and embark or a new journey of your lives, my parting note to all of you i§ 'Be bold and show the guts to say even to your seniors what your conscious feels right and what is not. Wish to see you during the next Alumni meet.
Yearbook 2012
(MICA, 2012) Jhingon, Sahil (ed.); Jain , Ankit (ed.); Divyangana, Rakesh Sukumar (ed.); Karthik Balachander (ed.); Kaul, Pertash (ed.); Smriti (ed.); Sathees, Varun (ed.); Padmanabhan, Aishwarya (ed.)
Your two years stay at MICA is coming to an end, but the association will be there forever. You will be very much in our mind. As much as you would miss the Institute, we will miss you too. I find it difficult to express my feelings, which every time I have when I come to the campus when you are not here. April - June! MICA is not MICA without you. It gives a deserted look when 1st year students go for summer internship and the graduating students are out for job or to their native place and enjoy till they join the industry/agency. From here starts your another phase of life. You would touch the solid rock of reality, often different than what you might have thought about. Nothing to get panic or disheartened. The negotiation skill, which you have been taught about; the adjustments that you have learned while in the campus; and the team work that was inculcated among you will be of great help to make the life easier. Whenever you need any support do revert back and I, on behalf of the Institute, assure you that you will get all possible support and guidance required. Remember, you will be our Ambassador to outside world and people will see MICA through you. Only your creative approach, dedication, contribution, and achievements will take MICA to the new heights. Parting is a painful process. You are feeling it now, but in a teacher's life it is the trauma that comes every year: I am reminded of one saying in Hindi, which is most appropriate for this date: Arbind Sinha
Yearbook 2013
(MICA, 2013) Srinivasan, Anusha (ed.); Gaikwad, Karan R (ed.); Thomas, Kris (ed.); Rajeev, Megha (ed.); Lalan, Nirav (ed.); Roy, Ritwika (ed.); Mathur, Rohit (ed.); Khan, Shoeb (ed.)
I find you very funny. Specially this one time when we were sitting for the Broadv1sion ppt during summers and you went Yaar. 1sko chup kar do ko1 please I also remember your birthday party 1n the first year with the bon fire. ice cream cake which was one of the best parties that I attended. We might have not spoken a lot in the last 2 years. but whenever I've interacted with you. I've always had fun. It might be teasing you about cert a1n someone coming to campus and you completely disappearing for the next few days or 1t might be your exceptional art of playing brick breaker during lectures and me telling you that I want to see you contribute Just once in the lectures. It might be the way you crib about the mess food or your stupid BBM statuses. There was never a dull moment whenever I've spoken to you. I've always felt that she might not keep in touch once MICA is done but please do. Have a great life. -Prateek Malpani

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