According to our PSP, which is generating awareness for the brand and its products through various e-commerce platforms and campaigning through digital marketing on various digital and social media platforms. We have started the campaign of #rekindling the cultures. The campaign is live on Instagram. Also, we have made 20+ products live on various e-commerce websites, which are the new upcoming winter collection of Happy Cultures consisting of mufflers and shawls. We have also planned to create and launch new products. We are currently working on marketing, content writing, product development and establishing the brand.