LinenCut is an Ahmedabad based clothing brand started in 2019 by Mr. Prasun Shah and Mrs. Anita Shah. It manufactures linen garments. LinenCut aspires to be a premium brand and they also have a separate brand called linen breathe that deals in men’s apparel.
The organization wants to position its brand as a sustainable clothing alternative and hence have considered linen, as it is an eco-friendly fabric which gaining popularity across the globe. Linen was chosen as
the fabric because of its cooling properties. Linen compared to other fabrics is lighter and air can easily pass through it thus keeping the wearer cool during summers. Linen also uses less water to manufacture as compared to other fabrics thus being environmentally more sustainable.