Rural Immersion Projects

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Analysis of the effective marketing strategies for the Products of SHGs Federation With Ambuja Cement
(MICA, 2023) Jagadi, Isha; Bajaj, Madhur; Kanodia, Sakshi; Pradeep, Shubham; Chauhan, Yash; Oza, Sushama; Gopal,; Sachin,
For the rural immersion, we got a chance to work on the development of a training module and study the cultural landscape of the villages. The program aimed to help us understand the differences between rural and urban landscapes and study the ethnographic changes and observations. The Ambuja Cement Foundation (ACF) was our collaborative partner for the rural immersion program. Our fieldwork was conducted in Beawar, Jodhpur, and Soliyana in Rajasthan, along with the client organization. While the field reporting was conducted at Rabrivyas with market trips in Beawar and Jodhpur, our primary ethnographic research occurred in and around the Soliyana village, where farms were situated. Our daily transportation was first to Beawar and then to Jodhpur for market trips while we stayed at Rabrivyas in the Beawar area for the first part of our immersion. The second portion of our immersion took place in Mundhwa, where the farmers and nearby staff helped with an ethnographic field study in the village of Soliana.