Rural Immersion Projects

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Rural research project: Ghodegaon
(MICA, 2008) Chaudhuri, Utsav; Mishra, Samhita; M. Ramya
Below is the data showing the number of institution that offers various kinds of education. This data again comprises of the entire state of Maharashtra, rural and urban parts included. The number of pre-primary schools is very high due to the fact that each of these schools can house only a very small number of students. Also, they are highly concentrated in the urban areas of the state. As the graph shows, the number of primary schools is reasonably high but as we progress towards higher education, the number of institutions offering higher education gradually drop. This emphasizes the fact that as the education levels progress, the number of dropouts increase, also the effort put by the government to provide higher education is insufficient.
Report for rural project for consumer education in West Bengal
(MICA, 2008) Paul, Arjun; Khanna, Sahil; Malik, Tanvi
Consumer education empowers consumers to exercise their consumer rights. It is perhaps the single most powerful tool that can take consumers from their present disadvantageous position to one of strength in the marketplace. Consumer education is dynamic, participatory and is mostly acquired by hands-on and practical experience. For instance, a woman who makes purchase decisions for the household and does the actual buying in the marketplace would be more educated about market conditions and ‘best buys' than a person who educates himself about the market with the help of newspapers or television. Also, today, it is not just the market or products that a consumer needs to educate himself about but s/he also needs to know about company profile, government policies and introduction of new technology. In the Indian context, sustainability and traditional knowledge can play a vital role in empowering consumers but consumers are unable to connect to their knowledge base. Consumer education can rejoin the broken link and make traditional knowledge accessible to consumers again. Some sources of consumer education are past experiences of consumers, information dissemination by government agencies and NGOs, classroom teaching by teachers and informal lessons by parents.
Rural Research Project: Chhallal, Katagla
(MICA, 2008) Naithani, Deepti; Morparia, Divya; Matthai, Johann; Narula, Shravan; Kapoor, Varun
Today’s rural India is well aware of the products and brands and have begun to ask for specific brands. Rural India has begun to adopt, albeit slowly for some marketers, the ways of urban living. With the urban markets slowly inching towards saturation, brand marketers have started to look at rural India for growth and size. The penetration of media in Rural India is relatively different from that in Urban India. Television continues to be the medium with the highest reach, but penetrates only 38 per cent of the huge rural population in the country. Radio overtakes print in rural India and becomes the medium with the second most reach. Radio reaches 18 per cent of the rural population. The penetration of print is 15 per cent. Cinema, like in urban India, has the lowest reach in rural India – it reaches a mere 5 per cent of the rural population.
Rural project report for communication of investment opportunities in Bagru Khurd, Rajasthan
(MICA, 2008) Agarwal, Dipti; Divya, Kumari; Maheshwari, Prerna
Land Acquisition means acquirement of land for some public purpose by government or a government organization, as authorised by the law, from the individual property-owner after paying compensation fixed by government, in lieu of losses incurred by land owner due to conceding his land to the government agency. Land acquisition is a sensitive and controversial issue and the costs of such an exercise include displacement of farmers. Farm worker families, who are dependent upon their farms for their livelihoods, get displaced. Loss of income to the farming and the farm worker families, degradation of local rural economies are the other unfavourable effects of land acquisition.
Rural research project: Ashapur
(MICA, 2008) Kalra, Megha; Sureka, Neha; Jain, Rahul
Distance of the Ashapur village from the nearest town, Khandwa, is about 80 Km. The village is well connected by road, which adds to the prosperity of the village, since it becomes easy to not only reach this place, but trade for food, handicrafts etc, (selling), but also the distribution system of large companies are able to shelf their brands and products with the retailers and shop owners of the area, and for any instant demand or emergency, the procurement becomes easy. However, there is only one bus stop in the village, but since it’s a small village, the distance of the bus stop form the farthest corner of the village is only 1.5-2Km. Apart from buses, cycle rickshaw and matadors run on these road. There is only one post office in the village, headed by postmaster. He also writes letters, telegrams for those who can’t, however there is high literacy in the city, with the mother tongue being Hindi.
Rural Research Project: Ranu
(MICA, 2008) Agarwal, Dipti; Chitta, Himabindu; Nair, Radhika; Amin, Sheena
On visiting a farm about 5 kms before Ranu village, we had a chance to talk to the farmer (Naginbhai Tribhovandas Patel) and the workers (Raojibhai Ranchodbhai Barya and Ambubhai Maganbhai Solanki) there. Bhikhabhai was sitting on his wooden bed smoking a beedi. He had 4 well‐fed buffalos and 1 healthy cow. He said that the cow gave 6 litres of milk daily and the buffalo gave 5 litres of milk twice a day. The main crop on this farm was kapas or cotton. They explained to us the stages of cotton growing. On sowing the seeds, the yellow flower is the one that is first born, then turns red and turns into a fruit which yields the cotton crop. Bhikabhai picks up cotton once a week and sells 1 quintal for Rs. 26.00 in Ranu. Raojibhai is 45 years old and Ambubhai is 60 years. Both are from Ranu village and work on the farm from 8 AM to 6 PM with a lunch break from 12 to 3 PM. They water the field thrice a month and use a fertiliser called Monocoto Nyan Sulphate twice a month before irrigation.
Report for Rural Project On Higher Education Awareness
(MICA, 2008) Choudhary, Brij Kishore; M, Sreehari
The name of the village is Vettilappara, Which is located in the Malappuram District, Kerala. Malappuram is close to Kozhikode district which is the biggest station in terms of traffic among the nearby districts. Kozhikode (Calicut) is nine hours journey from Trivandrum. For reaching Malappuram, one has to go to Palayam, which is a bus stand in Kozhikode and is approximately a kilometre away from the Kozhikode railway station. Palayam has long distance buses running to places like “Pallippadi” which is in Malappuram district and takes approximately 1.5 hours in a bus. Vettilappara is approximately ten kilometres from pallippadi and the mode of transport is ‘Chhakda’ which takes almost 30-45 minutes to reach Vettilappara. The journey from Palayam to Vettilappara has famous landmarks like REC Calicut and IIM Kozhikode on the way.
Rural India & water pollution -health hazards of water pollution
(MICA, 2008) Rohra, Divesh; Thakur, Punit; Shah, Sagar
The village of Bhatian is well known across the state of Himachal Pradesh and the country because of the factory setup there by TVS Motor Company. The village is located in the Nalagarh Tehsil which rates very high on industrial development across the country and is amongst the important trade centres in the northern part of the country. Due to the establishment of the TVS Motor company factory, the people in Bhatian were faced with a sudden jump in their income levels, which is mainly attributed to the sale of their land to the parent company. This sudden affluence led to people with this kind of wealth moving out of their old traditional houses, to a more comfortable house within the village. This resulted in the village breaking up clusters. The first one is the cluster of new houses, majority of the people in these houses owned a house in the old village and have acquired this new property in the same village. The people in this cluster of population were very affluent were mostly farmers and land lords who sold of their lands to TVS.
Rural Research Project : Khurpatal
(MICA, 2008) Mudili, Anil Kumar; Jain, Pranav; Mohanty, Priyanka
When we talk about Topography of the village khurpatal, we are discussing here about three main factors like residential clusters, type of soil and type of terrain. Now coming to the first factor Residential clusters, here in this village we observed three main clusters of houses, although the villagers are mentioning that there is no differentiating factor among them. The three clusters formed based upon caste factor and those three castes are Brahmin, Thakur, Shilpkars(Harijans). To explain this cluster forming exactly, we have seen the houses of Shilpkars are away from the other houses and even more important point to observe here is, they have separate temple although there are two more temples in the main village.
Rural research project: Ranipokhri
(MICA, 2008) Verma, Ashima; Sarkar, Nivedita; Lahiri, Siddhant
The auto which we would catch from Natraj, an area on the outskirts of Rishikesh, would drop us at the Ranipokhri chowk, which was clearly the largest area for some miles around. It was a chowk from which we could either enter the village, or go ahead to find the hospital and the inter-college for the Ranipokhri students. The chowk housed both an auto and a bus stand, along with several thelas and fruit and vegetable vendors. Apart from these, the chowk was full of shops, from large scale kiranas to halwais; from small paan-walas to chemists. This chowk was clearly the commercial point of the village.
Rural research project: Prepare a sustainable and scalable Self-Employment and Income generation model for Kashmiri migrants community living in migrant camps
(MICA, 2008) Sharma, Parul; Chowdhary, Gunjan
The rise of militancy in the Valley of Kashmir and its adjoining areas since 1988 led to politico-ethnic divide between the two major communities inhabiting the Valley. It’s immediate and a major consequence has been the migration of more than 55,000 families, which mostly comprised of minority Kashmiri Pundits to Jammu and other parts of the country. Out to these migrant families some 21,000 are living outside J&K State while around 34,000 have sought shelter in Jammu division. This is perhaps the greatest displacement of persons in the history of India after its partition in 1947. (Kaul, 2005) For Kashmiri Migrant Community, the post migration period inflicted social and cultural disintegration as well as economic distress. Those who were little well-off, managed to establish themselves in Jammu and other regions but lesser fortunate particularly the people from rural areas were left to survive in the Migrant Camps withering inhospitable conditions.
Rural Research Project: Newra Village
(MICA, 2008) Pawar, Ajinkya; Raghu, Chaitanya Koorella; Kasturee, Kailash
The overall development objective for the initiative, is to establish responsible, productive and sustainable management of fishery resources by local communities in order to meet local needs and stimulate local development within the village of Newre. More specifically, it aims at developing community fisheries, while promoting private and community-based development activities in support of natural resource management. It also pursues the objective of strengthening institutions and building local and regional capacity. Preliminary assessments and observations indicate that regardless of the initiatives under way, people rely on direct interpersonal communication for their information needs in the sense that people talk to each other to convey information. People see radio and meetings as the potentially best way of communicating within their communities; but so far, the mass media has mostly been used for entertainment and, to some extent, for news.
Rural research project : Neelbad
(MICA, 2008) Ratra, Panna; Jain, Siddharth
To better understand methods of agriculture, we interviewed two educated young people. First of these young men, Sudansingh Kushwaha, mentioned that he believes in the latest technology when it comes to farming. He says that it doesn’t matter what the crop is; the methods used should be the latest. Although the cost would be high but the returns will be in equal proportion. He believes in high quality products as they give high returns and also help build goodwill with his customers. Mr. Kushwaha has training in Horticulture from Pune and currently cultivates various types of crops in his greenhouse using a system called Climate Control System. Mr. Vijay Jajoria, a post-graduate, had built a small greenhouse in the past in which he cultivated Capsicum. On the huge success of this, he built himself a bigger greenhouse in which he cultivated crops using drip irrigation. This helped in reducing water wastage. He is currently working on a project on the farming of watermelons.
Rural research project : For Bhumiyadhar, Nainital, the water supply management in Bhumiyadhar
(MICA, 2008) Ibrahim, Faiz Ahmed; Ajgaonkar, Sujata; Misra, Shruti Shankar
As a researcher we saw how different the same place can look when you view it from a different angle. Like, it we think of a hill-station from a tourist point of view then Nainital and places around it would attract us and many of us especially people belonging to metros would envy the peaceful life of inhabitants of such places who get to experience the beauty of nature day in and day out. However, least would we bother to think the challenges that the villagers here might have to face for leading a smooth life and the expectations, aspirations etc of these people.
Rural research project: Barkot Mafi
(MICA, 2008) Bhardwaj, Dhruv; Kamath, Nandita; Sarkar, Poulomi Roy
Champawat, Nainital, Dehradun, Udham Singh Nagar, Uttarkashi, Pithoragarh, Rudraprayag. The state is spread over an area of 55,845 square km having 78 Tehsils, 95 blocks and 7227 Panchayats. The state has a total of 16,826 inhabitated villages, 86 cities/towns and only five are major cities with population over 1 lakh. It has 5 Lok Sabha, 3 Rajya Sabha constituencies and 70 Vidhan Sabha constituencies. The state has a population of 8.5 million with average density of 159 persons per sq km which varies from as high as 612 in Haridwar and 414 in Dehradun districts to as low as 37 in Uttarkashi and 48 in Chamoli. 89 % of the villages have population less than 500. 93% of the area of the state is hilly and 63% of the land is covered with forests.
Rural research project : A study of Chanera village in Madhya Pradesh
(MICA, 2008)
Radio is another medium which finds great presence in the area. It is the most convenient medium to stay in touch with the outside world for the people here. Newspapers highly prevalent in this part of the country are Dainik Bhaskar, Nai Duniya and Navbharat. The main subscribers of newspapers are Kirana shops, Panchayat, tea stall and schools in the village. Not all farmers subscribe to newspapers. Outdoors in form of painting on the walls of houses is a major medium used by advertisers. The brands advertised range from those of jewellery, fake brands, cement, steel and other utility items.
Report for Rural Project on Public Health & Sanitation : Communication Strategies in West Bengal
(MICA, 2008) Das, Sohini; Tapadar, Amrita; Mishra, Ashwini
The values and aspirations of the women are directly linked to the idea of what the women think defines a comfortable life. The dominant values are of making sure the family is taken care of and the children are growing up right and have a chance at a better future than their parents. One interesting thing was that a lot of the newer generation of girls was now going to school full-time and they are encouraged the most in this venture by their mothers. The women’s aspirations are very much linked to their cultural psyche. One of the major aspirations we came across was to be able to celebrate the Durga puja festival properly, something that they were not able to do due to financial constraints. This was brought out very clearly in one of the conversations we had with the women when we asked them if they were excited about the Durga Puja that was just a few days away at that time. What she had to say provided an interesting insight
Rural research project: Kapari
(MICA, 2008)
The rural research project was conducted in Village Kapari in the Shankargarh block of Uttar Pradesh. Shankargarh is a block situated in the south-west direction of Allahabad. It is somewhere along the NH-6 that stretches from Allahabad to Chitrakoot and the same roadway can be chosen to get there. It is approximately 52 km from the Prayaag city in Uttar Pradesh. Shankargarh has 60 villages under its jurisdiction i.e. 60 gram panchayats in all which in turn have 211 villages under them. The following describes the structure. SHANKARGARH block, in Bara Tehsil is part of district Allahabad in Uttar Pradesh. A mere 50kms away from the district headquarters, it is a model of absolute poverty in all its manifestations. It is surrounded by the Hills of the Vindhyachal range and is known for its large stone quarries and silica mines providing stones, boulders and allied products to the building industry. Due to the stony soil in Shankargarh, plants and trees with deep roots cannot survive thus making Shankargarh a low agriculture-producing region.
Rural Research Project: Makhan
(MICA, 2008) Duggal, Anshul; Maheshwari, Gazal; Shah, Sarthak Ajay
The village under study is Chhaigaon Makhan. It is situated about 30 km from Khandwa (town) and falls under Chhaigaon Makhan development block. The population of the village is about 4000, but due to the submergence of some of the neighbouring villages in the Indra Sagar project. This has not only caused the constraints on the village resources but has also caused wide spread unemployment. The main occupation of the village is agriculture and a few people also work in a nearby mill. The village has people from all castes and there have not been any incidence of violence between any two castes. There are no caste specific colonies in the village and both lower and upper castes live together. Following table gives briefly some statistics about the village.
Rural Research Project: Bilga and Sangowal
(MICA, 2008) Soni, Ankur; Khanna, Karan; Shah, Rishabh; Bawa, Vishal
Rural Punjab is as important as the urban Punjab if not more because it is where the real Punjab lies. While Punjab is generally associated with agriculture most agricultural households in Punjab today have become or are trying to become pluri-active, ‘standing between farming and other activities whether as seasonal labourers or small-scale entrepreneurs in the local economy; Agriculture and farming is no more an all-encompassing way of life and identity.’ The available official data on employment patterns in Punjab has begun to reflect this quite clearly. For example, the proportion of cultivators in the total number of main workers in Punjab declined from 46.56 in 1971 to 31.44 in 1991, and further to 22.60 by 2001. While the share of cultivators has been consistently falling, that of the agricultural labourers had been rising until the 1991 Census.