FishMARC has a history of its own. Its origin can be traced to the South Indian Federation of Fishermen Societies (SIFFS), a Trivandrum-based cooperative organization of small-scale fishermen in Tamil Nadu and Kerala. Started in 2008, fishMARC has been working in Kutch, where it organized a Fishermen Producer Company. It has also been working in Tamil Nadu with the State Government to promote better management of fish resources and has announced three
co-management pilot projects. In August 2017, fishMARC was operating as part of Vrutti to access the benefits of a larger pool of professionals and improve its resource mobilization. The Secretary and founder of fishMARC is heading this new vertical in Vrutti. Though part and parcel of Vrutti, the fishMARC label is retained by the vertical in recognition of its history and brand value.