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MICA OTT Report 2022
(MICA - CMES, 2022) Trivedi, Darshan (ed.)
Here we are with the latest edition of the Indian OTT Platforms Report! Year 2022 marks the fifth year of this report. The period of research that we have considered for this report is between April 2021 and March 2022. The world started recovering from the pandemic in the latter part of 2021. Covid-19 phase adopters to the digital platforms have continued to consume content on digital platforms, some to the same extent, some a little less than before. Digital interactions are the new normal. Content consumption patterns are evolving in and out every day. Indian consumers have a plethora of options available. Indian language diversity makes the OTT promise all the more exciting. India is a heavy consumer of mobile data. The cost of such data consumption is comparatively lower in India than in many parts of the world, leading to an exponential growth in mobile consumption. The year 2021 brought discussions around Metaverse, to which India is expected to be a pivotal contributor. Indian unicorn companies have strong tech integration in them.