MICA Press

Permanent URI for this community

http://ir.mica.ac.in/handle/123456789/5655

This includes all sort of publications i.e. Newsletters, Year book, reports, and archives published and produced by MICA

Browse

Now showing 1 - 20 of 850

1. FPM Video Marketing / 2.Hopper
(MICA, 2018) Jain, Ashi; Subramanian, Rama; Ramu, Riy
Hopper is a micro-mobility service to be introduced in the city of Mumbai aiming to provide the last mile commute solution to its consumers. It provides dockless service to the consumers employing e-bikes primarily aiming at metro stations within a radius of 5 kms who are charged on a per-hour basis. This is achieved through an app where the availability of bikes are shown as well as helps users to start the bike by providing a unique code. The Fellow Programme at MICA is the first Programme of its kind in the country. It is an AICTE approved doctoral level interdisciplinary programme. Through this programme, MICA aims to encourage both fundamental and applied research in the communication and marketing domain. It aims to Integrate understanding of different theoretical perspectives in the disciplines of communication and marketing and develop a holistic understanding of this area by making significant intellectual contributions to the body of knowledge in the field of communication and marketing. The selection criteria to the Programme is based on the performance in the FPM Admission Test, consistent academic performance from 10+2 onwards and professional work/research experience in media and communication.
1st Convocation of Post Graduate Diploma Programme in Communications (PGDPC) 1994-1996 (Invitation Convocation)
(Mudra Institute of Communications, Ahmedabad (MICA), 1996)
2nd Convocation of Post Graduate Diploma Programme in Communications (PGDPC) 1995-1997
(Mudra Institute of Communications, Ahmedabad (MICA), 1997)
3rd Convocation of Post Graduate Diploma Programme in Communications (PGDPC) 1996-1998
(Mudra Institute of Communications, Ahmedabad (MICA), 1998-03)
4th Convocation of Post Graduate Diploma Programme in Communications (PGDPC) 1997-1999
(Mudra Institute of Communications, Ahmedabad (MICA), 1999-03-29)
6th convocation of Post Graduate Programme in Communications (PGPC) 1999-2001 (Convocation Invitation)
(Mudra Institute of Communications, Ahmedabad (MICA), 2001-03-29)
A combined effort to bring a little change in the life of women associated with Project Upahar
(MICA, 2016) Nair, Aishwarya; Kapoor, Raunak,; Sharma, Misa; Panigrahi, Lopamudra; Varma. Nikita
Selling savoury snacks and the bakery items instead of branded snacks will bring a multi-fold benefit for them by generating additional income at low inputs and give them a word of mouth publicity.
A comparative study of Amul’s milk collection system
(MICA, 2016) Sharma, Aadya; Patni, Himanjal; Karandikar, Preshit; Chaudhary, Sneha; Bharadwaj, Sourabh
A major characteristic which set Thavar out was the community feeling which they had. They shared a bond with almost every other person in the village. One of the most difficult tasks of researching in an unfamiliar space is not being able to connect with the people, the primary source of information for any researcher. This problem was eliminated for us by not just the organizing cooperative society (Thavar Mandali), its Chairperson and Secretary but also the people who were eager to not only talk to us about their day to day life, their problems but also were equally interested in knowing about us while respecting our privacy. They took extra efforts to ensure we felt safe and secure. Every household here had at least one ATM Card Holder and most of the villagers owned a television set.
A study and development of sales strategy for Nico-Orgo
(MICA, 2016) Dave, Devendra; Gupta, Kushagra; Shertty, Sowmya; Maniyar, Manaal
This report highlights the problems faced by Nico Orgo Manures Ltd., Dakor, which is a manufacturer, wholesaler, retailer and exporter of Organic fertilizers and other farm products. Instead of being in business for almost 25 years now and having a comprehensive portfolio of all the necessary farming products, the organization hasn‟t tasted much of a success in Dakor and adjacent places nearby in Gujarat. This is despite the fact that the organization imports its products in almost 23 other countries. The organisation had already tried quite a few things such as, attending the Krishi Melas, developing a farmer literature, etc. to lure the farmers towards their products. But it seemed that, something more and different was needed to communicate and deliver to the farming community to make them use Nico Orgo products, without any perplexities. Over and above that, Nico Orgo was also trying to venture into organised retail through its exclusive retail outlets. One of the outlets located in Mansa, Gandhinagar was already operational, but wasn‟t doing that great when we looked at the returns. So, before proliferating the number of outlets, it was indispensable to analyse the incumbent store and dwell out recommendations and alterations which could help Nico Orgo to successfully venture into organised retail.
A study on Dena KCC (RuPay KCC) : NABARD
(MICA, 2016) Raghavan, Aishvarya; Majumdar, Nandan; Navani , Satija; Joshi, Pushkar; Bhattacharya, Rupsha; Das, Sreshtha
The KCC was launched because several hurdles are faced by farmers in the process of acquiring adequate finance from banks, such as: long drawn-out documentation and processing, complicated practices followed by banks and other financial institutions, delay in processing and also lack of awareness among farmers regarding banking practices and benefit. Non-institutional credit is costly and counter-productive. Traditionally, farmers were able to withdraw the loan amount in form of cash withdrawals using withdrawal slips and the Kisan credit card-cum-passbook. Regional Rural Banks, Cooperative Banks and Public Sector Commercial Banks in association with NABARD have implemented the Kisan Credit Card scheme. Other features of the KCC cards,
Action for Social Advancement (ASA), Bhopal
(MICA, 2023) Barkha,; Maheshwari, Girisha; Javeria, Laksh; Agrawal, Shubhagata; Agarwala, Jiger; Tosniwal, Shreya
ASA Bhopal: The organisation has been working in this field for decades and have started a movement in the area towards organic farming. They have a strong team of on ground volunteers both locals residing in the small villages as well experts who help supervise and manage. The local farmer producer company personnels, DAs and many other experts facilitate the on boarding, training and supervision work on ground. 2. Farmers: The most important and key stakeholder were the farmers here. Their experience with ASA and in absence of them helped us understand the impact and need gap which exists. Their candid chat, warmth and openness to share is what drove the success of this project and made it a fun experience.
Ad Hawk 1997 (Magazine)
(Mudra Institute of Communications, Ahmedabad (MICA), 1997)
Adani Foundation
(MICA, 2023) Rughani, Aditi; Varshney, Bhuvan; Agarwal, Gaurangi; Srivastava, Niyati; Dhandhania, Rachit; Krishnan, Vedaang
Established in 1996, the Adani Foundation focuses on the wellbeing of the less privileged. For more than 25 years, the Foundation has driven social upliftment programmes in the rural hinterland of India, the largest and most populous democracy in the world, its efforts aligned with the United Nations Sustainable Development Goals. The Adani Foundation believes that everyone, regardless of who and where they are, deserves equitable access to opportunities and a fair chance to a better quality of life. Over the years, the Foundation has responded to society’s changing needs – be it sustainable livelihoods, health and nutrition, and education for all or addressing environmental concerns – with an enhanced focus on the empowerment of women.
Adani Foundation, Business Solutions and Communication Strategy for Brand Saheli
(MICA, 2017) Shah, Tanmay; Paul, Nandita
We were working with Adani Foundation. The Foundation conceptualises its purpose by consolidating the activities under four broad working areas namely – Education, Community Health, Sustainable Livelihood Development & Rural Infrastructure Development. Their vision is to Accomplish a passionate commitment to the social obligations towards communities, fostering sustainable and integrated development, thus improving the quality of life. They are currently Touching more than 4,00,000 families across 12 States, 21 Sites, 1470 Villages and Towns in India, Adani Foundation ACTs on Education, Community Health, Sustainable Livelihood Development and Rural Infrastructure Development. Women Empowerment Training Programme in Coordination with VRTI- Vivekananda Research and Training Institute has been started for two groups - Training for preparing washing powder, phenyl, soap, shampoo, gel, tile cleaner and many more usable items. An apt example here would be the Saheli Udyog. Adani Foundation had started a training programme with two major women group of Mundra region. Both groups of women (60 women in total) post completing their training on preparing washing powder, phenyl, liquid for cleaning utensils and hand wash etc., have now started a shop at Shantivan Colony, Mundra in the name of “Saheli Mahila Gruh Udyog” and are churning profits.
Aga Khan Rural Support Programme India
(MICA, 2023) Basu, Aditya; Agarwal, Manvi; Bose, Russian; Garg, Shashwat; Gawaskar,Shivani; Thakur, Sukaran
The research objective of the project focused on understanding the business model of the emerging entrepreneurs of the villages in the districts of Netrang and Dang. The research also focuses on the various criteria on which the entrepreneurs were selected and how the various ethnographic factors weigh down or help them on their ability to raise a successful business. Furthermore, the objective was to understand the various gaps that arises due to the entrepreneurial achievement of people in a village and how other villagers can be dissuaded from emulating it based on socio-economic and ethnographic factors.
Agent penguin
(MICA, 2018) Shukla, Divyansh; Gavande, Jayesh; Agrawal , Raghav; Roy, Sreyoshi; Akhil
MICA Merchandising- MICA Merchandising is a whole line of products that we wish to launch along with T-shirts which is our primary offering. These are products which will be customized specifically for MICAns and we as a home-grown brand will do it for the MICAns. Given the budgetary constraints, MVP allows us to develop AGENT PENGUIN in an iterative way i.e any significant trends could be well adopted to develop product functionality and deliver upon consumer needs over time.
Ahmedabad City Police
(MICA, 2019) Garg, Aditi; Gambhir, Bharat; Veer, Karam; Prasad, Kshitij
The project involves a lot of stakeholders hence the primary objective was to identify stakeholders and target such stakeholders who have high impact and high involvement. In stages other stakeholders were covered in stages to not only provide corrective but also preventive solution. The nature of the project prevented the group from targeting all stakeholders at once rather a more trickling approach was used to come to a solution. Based on the guidelines given by the client the project did not include instances of domestic violence in the intervention points identified. An Overview The intervention suggestions though are based on qualitative and quantitative study of a single geographic location, jurisdiction area of satellite police station, yet can be generalized to the entire city of Ahmedabad. The team has relied heavily on evolving technology to come with solutions. The project is limited to safety of women in Ahmedabad at public places and does not include domestic violence against women as per the brief given by the client. The are under the project is Satellite police station and specifically the SHE team. The team did identify mind set change as an important aspect to improve safety, but since it is a continuous process the team could not achieve desired result.
Ahmedabad Police : Study On Perception Of Women Safety In Ahmedabad
(MICA, 2018) Sharma, Keha; Andharia, Manthan; Chidambaram, Dhananjay; Shah, Harsh
Ahmedabad has since long carried an image of being a safe city for women. It comes in the top 3 safest cities in India based on the crime and safety index. Though the perception of Ahmedabad being safe remains, A research paper co-authored by Mr. Darshini Mahadevia showed that 52% of the women using the riverfront and 57% of the women using Lal Darwaja bus terminus having experienced sexual harassment mainly verbal, visual and stalking. Keeping the mission and vision of the Ahmedabad City Police in mind, which is “Service, Security, and Belief”, a team dedicated specifically towards the safety of women was formed, named “SHE Teams”. This was done with the aim of instilling confidence among women and to enhance safety. Ahmedabad police have also launched a 181-women safety mobile application called “Abhayam” on February 01, 2014, and over four lakh women have availed the service since, while over 82,000 women were rescued from a dangerous situation.” It is critical to understand the current awareness and experience of Ahmedabad citizens regarding these initiatives by Ahmedabad police and also to take stock of their notion of safety”
AKRSP Project Report
(MICA, 2025) S, Anandhakrishnan; Ramgiri, Anmol; Chauhan, Bhoomi; Ashtaputre, Kruti; Ramdev, Rishima
The Muzaffarpur Solar Irrigation Project aims to support women entrepreneurs in promoting sustainable agriculture through the use of solar-powered irrigation systems. Managed by AKRSP (Aga Khan Rural Support Program), the project enables women to serve as water providers for local farmers, offering an alternative to traditional diesel pumps. This initiative not only fosters economic independence for these women but also enhances agricultural productivity and promotes environmentally friendly practices. The project positions women as entrepreneurs and primary operators of solar irrigation systems, enabling them to gain financial independence and leadership experience. By integrating women into the local economy as business owners, the project aims to challenge traditional gender roles and establish women as essential contributors to the agricultural sector.
Allevents.in
(MICA, 2018) Mulla, Aftabahmed; Srivastava, Utkarsh; Jain, Yashika
The major problem that Allevents.in faces is that they don’t enjoy brand awareness among Indian consumers as they can among the foreign consumers. The problem statement that we are dealing with is about how to increase the brand awareness of All Events among consumers of Mumbai. The information that we had gathered till now points us in the direction that Allevents.in has strong competition with the likes of Events high, Bookmyshow when it comes consumer purchasing tickets for an event. Allevents.in also don’t possess significant amount of event organizers that sell their tickets through Allevents website. Allevents website faces also the challenge of high bounce rate as well the low average time spent on their website by the consumer.

Browse

Browsing MICA Press by Title

Results Per Page

Sort Options