Publication: When data becomes commodity, imagination becomes strategy
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Date
2025-12-30
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AMA News, Vol. 53, No. 12. December 2025
Abstract
Marketing in the age of imagination demands a different opening question. Instead of asking “What do customers want?”, we must ask “Who are they hoping to become, and how can we help them travel there?” AI can accelerate messages, but humans must decide what is worth saying. Machines can predict behaviour, but only imagination can ignite identity. The technology will keep advancing. The algorithms will get sharper. The production of content will
become instantaneous. But progress will belong to those who give people a reason to pause, feel, and choose. The future does not reward those who think faster, but those who think deeper. In a world full of railway stations, the true victory is to build a destination. by Suresh Malodia, Associate Dean – Knowledge, MICA
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Author by Prof. Suresh Malodia