Publication: When data becomes commodity, imagination becomes strategy
| dc.date.accessioned | 2026-01-19T10:01:31Z | |
| dc.date.available | 2026-01-19T10:01:31Z | |
| dc.date.issued | 2025-12-30 | |
| dc.description.abstract | Marketing in the age of imagination demands a different opening question. Instead of asking “What do customers want?”, we must ask “Who are they hoping to become, and how can we help them travel there?” AI can accelerate messages, but humans must decide what is worth saying. Machines can predict behaviour, but only imagination can ignite identity. The technology will keep advancing. The algorithms will get sharper. The production of content will become instantaneous. But progress will belong to those who give people a reason to pause, feel, and choose. The future does not reward those who think faster, but those who think deeper. In a world full of railway stations, the true victory is to build a destination. by Suresh Malodia, Associate Dean – Knowledge, MICA | |
| dc.identifier.uri | https://ir.mica.ac.in//handle/123456789/10475 | |
| dc.language.iso | en | |
| dc.publisher | AMA News, Vol. 53, No. 12. December 2025 | |
| dc.subject | Author by Prof. Suresh Malodia | |
| dc.title | When data becomes commodity, imagination becomes strategy | |
| dspace.entity.type | Publication |