Publication: The emergence of Hinglish in advertising, Bollywood, and everyday life in India
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Date
2025-04-19
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Publisher
indianexpress.com
Abstract
In an interview with indianexpress.com, Falguni Vasadeva, professor at MICA, says that Hinglish aims to appeal to both Hindi and English-speaking audiences, targeting consumers in both metropolitan areas and smaller towns or rural regions. Vasadeva, who is also a popular influencer in her own right, adds that when brands reach out to her, they ask her to use Hinglish, as it appeals to a wider audience. “The ads influence the culture,” she says, “and the culture influences the ads.”
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an interview Prof. Falguni Vasavada-Oza