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The emergence of Hinglish in advertising, Bollywood, and everyday life in India

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dc.date.accessioned2025-04-29T13:08:50Z
dc.date.available2025-04-29T13:08:50Z
dc.date.issued2025-04-19
dc.description.abstractIn an interview with indianexpress.com, Falguni Vasadeva, professor at MICA, says that Hinglish aims to appeal to both Hindi and English-speaking audiences, targeting consumers in both metropolitan areas and smaller towns or rural regions. Vasadeva, who is also a popular influencer in her own right, adds that when brands reach out to her, they ask her to use Hinglish, as it appeals to a wider audience. “The ads influence the culture,” she says, “and the culture influences the ads.”
dc.identifier.urihttps://indianexpress.com/article/research/the-emergence-of-hinglish-in-advertising-bollywood-and-everyday-life-in-india-9951552/
dc.identifier.urihttps://ir.mica.ac.in//handle/123456789/10155
dc.language.isoen
dc.publisherindianexpress.com
dc.subjectan interview Prof. Falguni Vasavada-Oza
dc.titleThe emergence of Hinglish in advertising, Bollywood, and everyday life in India
dspace.entity.typePublication

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