Publication:
Understanding the impact of packaging design on impulse buying behaviour for carbonated drinks among the gen-z audience

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10_20210128053.pdf (8.48 MB)

Date

2023

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MICA, Ahmedabad

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gen-z audience, packaging design, consumer behaviour, carbonated drinks

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http://ir.mica.ac.in/handle/123456789/5679

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Dissertations and Thesis