Publication: Book Review: The Future of Purpose-Driven Branding
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Date
2024-07-06
Authors
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Publisher
deepakbbhatt.com
Abstract
"The Future of Purpose-Driven Branding: Signature Programs that Impact & Inspire Both Business and Society" by Prof. Varsha Jain and David Aaker is a profound exploration into the evolving landscape of branding. As businesses increasingly recognize the importance of integrating purpose into their core strategies, this book serves as both a guide and an inspiration. Jain, a distinguished academic in the field of marketing, and Aaker, a renowned branding expert, combine their expertise to present a compelling case for purpose-driven branding.
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Keywords
Book review, he Future of Purpose-Driven Branding, Varsha Jain