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Book Review: The Future of Purpose-Driven Branding

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dc.date.accessioned2024-08-10T21:13:26Z
dc.date.available2024-08-10T21:13:26Z
dc.date.issued2024-07-06
dc.description.abstract"The Future of Purpose-Driven Branding: Signature Programs that Impact & Inspire Both Business and Society" by Prof. Varsha Jain and David Aaker is a profound exploration into the evolving landscape of branding. As businesses increasingly recognize the importance of integrating purpose into their core strategies, this book serves as both a guide and an inspiration. Jain, a distinguished academic in the field of marketing, and Aaker, a renowned branding expert, combine their expertise to present a compelling case for purpose-driven branding.
dc.identifier.urihttps://www.deepakbbhatt.com/post/book-review-the-future-of-purpose-driven-branding-signature-programs-that-impact-inspire-both-bu
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/8239
dc.language.isoen
dc.publisherdeepakbbhatt.com
dc.subjectBook review
dc.subjecthe Future of Purpose-Driven Branding
dc.subjectVarsha Jain
dc.titleBook Review: The Future of Purpose-Driven Branding
dspace.entity.typePublication

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