Publication: Chronicling the 400x growth of brand IPL
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Date
2024-04-17
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Publisher
afaqs.com
Abstract
The first five to six years were all about establishing the brand, says Prof Santosh K. Patra, chairperson - media, entertainment and sports business (MESB) department, and head of centre for media, entertainment and sports (CMES) at MICA.
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Prof. Patra Sir review