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Chronicling the 400x growth of brand IPL

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dc.date.accessioned2024-07-08T10:00:18Z
dc.date.available2024-07-08T10:00:18Z
dc.date.issued2024-04-17
dc.description.abstractThe first five to six years were all about establishing the brand, says Prof Santosh K. Patra, chairperson - media, entertainment and sports business (MESB) department, and head of centre for media, entertainment and sports (CMES) at MICA.
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/8072
dc.language.isoen
dc.publisherafaqs.com
dc.subjectProf. Patra Sir review
dc.titleChronicling the 400x growth of brand IPL
dspace.entity.typePublication

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