Publication:
MICA launches new course on Consumer Technology, Retention Marketing & Campaign Management

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Indian Express 23rd Jul 2024.pdf (196.07 KB)

Date

2024-07-25

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To design and deliver this course, MICA’s Media Entertainment and Sports Management Specialisation (MESM) Area has partnered with WebEngage, a leading MarTech platform and Retention Consultancy suite that simplifies user engagement at scale. Industry veterans will lead the eight-session intensive programme which will bridge the gap between traditional marketing theory and the practical application of data analytics in today’s competitive consumer tech landscape.

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MICA launches new course

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https://indianexpress.com/article/education/mica-launches-new-course-on-consumer-technology-retention-marketing-campaign-management-9474683/
 http://ir.mica.ac.in/handle/123456789/8240

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