Publication:
Analysing the impact of social marketing on consumer behaviour

Thumbnail Image

Files

05_20210128035.pdf (700.19 KB)

Date

2023

Authors

Journal Title

Journal ISSN

Volume Title

Publisher

MICA, Ahmedabad

Research Projects

Organizational Units

Journal Issue

Abstract

Description

Keywords

social marketing, consumer behaviour

Citation

URI

http://ir.mica.ac.in/handle/123456789/5674

Collections

Dissertations and Thesis