Publication: Is this the end? Kiranas struggle to keep up with quick commerce
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Date
2024-10-27
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deccanherald.com
Abstract
"Quick commerce uses algorithms to provide hyper-personalisation to all its shoppers. It integrates urgency and convenience for shopping at the eleventh hour. Integration at the back end, where traditional retailers act as fulfilment centres, would help create a win-win situation for all partners involved in the value chain," said Mini Mathur, associate professor of strategic marketing, Mudra Institute of Communications Ahmedabad.
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Prof. Mini Mathur's Review