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Is this the end? Kiranas struggle to keep up with quick commerce

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dc.date.accessioned2024-11-04T13:50:04Z
dc.date.available2024-11-04T13:50:04Z
dc.date.issued2024-10-27
dc.description.abstract"Quick commerce uses algorithms to provide hyper-personalisation to all its shoppers. It integrates urgency and convenience for shopping at the eleventh hour. Integration at the back end, where traditional retailers act as fulfilment centres, would help create a win-win situation for all partners involved in the value chain," said Mini Mathur, associate professor of strategic marketing, Mudra Institute of Communications Ahmedabad.
dc.identifier.urihttps://www.deccanherald.com/business/is-this-the-end-kiranas-struggle-to-keep-up-with-quick-commerce-3250584
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/8642
dc.language.isoen
dc.publisherdeccanherald.com
dc.subjectProf. Mini Mathur's Review
dc.titleIs this the end? Kiranas struggle to keep up with quick commerce
dspace.entity.typePublication

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