Publication:
Confluence of nava rasa theory and FMCG advertising: A study on impact of rasa theory on different stages of consumer journey

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22_20210128112.pdf (1.36 MB)

Date

2023

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MICA, Ahmedabad

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nava rasa, FMCG, advertising, consumer journey

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http://ir.mica.ac.in/handle/123456789/5691

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Dissertations and Thesis