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Confluence of nava rasa theory and FMCG advertising: A study on impact of rasa theory on different stages of consumer journey

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dc.contributor.advisorRajneesh Krishna
dc.contributor.authorRughani, Aditi
dc.date.accessioned2024-01-04T12:55:36Z
dc.date.available2024-01-04T12:55:36Z
dc.date.issued2023
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/5691
dc.language.isoen
dc.publisherMICA, Ahmedabad
dc.subjectnava rasa
dc.subjectFMCG
dc.subjectadvertising
dc.subjectconsumer journey
dc.titleConfluence of nava rasa theory and FMCG advertising: A study on impact of rasa theory on different stages of consumer journey
dc.typeThesis
dspace.entity.typePublication

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