A new walk in the future of the metaverse: Marketing implications for consumer behavior

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dc.contributor.authorJain, Varsha
dc.date.accessioned2024-12-18T08:54:10Z
dc.date.available2024-12-18T08:54:10Z
dc.date.issued2024
dc.identifier.citationSpais, G., Jain, V., Dwivedi, Y.K., Viglia, G., & Carlson, J. (2024). A new walk in the future of the metaverse: Marketing implications for consumer behavior. Journal of Consumer Behaviour, https://doi.org/10.1002/cb.2446
dc.identifier.urihttps://ir.mica.ac.in//handle/123456789/9199
dc.language.isoen
dc.publisherWiley-Blackwell Publishing Ltd.
dc.titleA new walk in the future of the metaverse: Marketing implications for consumer behavior
dc.typeOther

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