Knowledge, attitude and practice towards blockchain potential for digital marketing: scale development and validation
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Date
2025
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Emerald Group Publishing Ltd.
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Mahmoud, A.B., Kumar, V., Berman, A., Elhajjar, S., & Fuxman, L. (2025). Knowledge, attitude and practice towards blockchain potential for digital marketing: scale development and validation. European Journal of Marketing, https://doi.org/10.1108/EJM-12-2023-0911